1.1 What is Retailing?
Any business that directs its marketing efforts to satisfy the ultimate consumers by selling goods and services is known as “Retailing”. Retailers are the direct link to the end- consumers.
Retailers study the needs of their consumers and they serve to satisfy those needs. Retailers offer value to their consumers with effective merchandising and they co-ordinate all their efforts to deliver the same.
1.2 Global Retail Scenario
Retailing is one of the world’s largest industries. Its global share is USD 9 trillion. Retail share of the world’s GDP is 27 per cent and to USA’s GDP is 22 per cent. The share of organized retail to the developing markets amounts to 20 to 55 per cent. Among the Fortune 500 Companies, 47 companies
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In the USA, Wal-Mart, the world’s leading retail chain has about 8 per cent share amounts to USD 2,350 billion. Similarly, in the UK market, TESCO has a market share of 13 per cent amounts to USD 406 billion. Globally, the main value propositions that most of the retailers use are low-price, ‘all-under-one-roof’ convenience and ‘neighborhood’ availability.
The modern retail gives the benefits of increased productivity, economic growth, capital investment, job creation and exports. The global retail industry employs more than 150 million people and contributes about 9 per cent to Global GDP directly and another 20 per cent indirectly. According to the National Retail Federation, 1 in 5 American workers are employed in the retail
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An annual fair for a month was conducted in the present day Meerut District of Uttar Pradesh. It was called as “Nanchandi Mela” held after Holi, every year and attracted lakhs of people. In the early years, those fairs were conducted to sell horses. Along with that animal trade, other cattle and rural craftsman products trading were also happening. They were named as melas and fairs, primarily conducted for two aims. One for trading and the other one for entertaining. Modern retailing is no way different from them and it involves all activities related to selling of goods and services in small quantities to end-consumers and they make the consumers’ shopping experience as pleasurable and memorable one. India is one of the world’s most attractive futures markets and it has become the fastest growing economy in the world over the next two decades. By bringing a large number of manufacturers and consumers together at a single point, retailers make it possible to sell the products and to do their business. India 's retail and logistics industry gives employment opportunities to 40 million Indians, which amounts to 3.3 per cent of the total Indian population.
Worth of Indian Retail Industry is USD 270 billion and it is growing at the rate 13 per cent per annum. Among this, organized retail share is 4.6 per cent, which amounts to USD 12.42 billion.
Notable fact is that 85 per cent of the India’s urban retail market
The total 2014 combined annual revenue for retail drug industry was $305 billion, according Drug Channels Institute. The biggest retailers in this industry are Walgreen Co., CVS Caremark, Corp. and Rite-Aid, Corp with Wal-Mart and Target developing more of a presence in recent years. Those 3 major retailers make up %70 of the industry revenue. The industry had grown substantially in the last 50 years and will continue to innovate and develop well into the near future. The average age of the U.S. consumer is increasing rapidly as the Baby Boomer generation grows older which leads to increased demand for health services to those who are 65 year old and above.
The demand on these stores it can vary depending on what is sells more. The item or items that sell more is where there would be more jobs. For an example if in the market the whole produce is in high demand that’s where they would need more people. The more they shop for goods in every store it can be from a want to a need it has a high demand to the sellers.
These same Indian families enjoyed games such as “tossing naked children into the snow” (Mann 29) creating memories to last a
This industry is very competitive with as many as thirty-seven firms and total estimated annual revenues of $125,904,840,000 (http://bi.galegroup.com/essentials/industry/448140?u=bentley_main). Retail giants like TJX, H&M and Gap are the top players of this industry with Nordstrom vying for the fourth largest market share and Dillard’s further down on the list. The success of Nordstrom Inc with respect to
Introduction As the world we live in today continues to flatten, new channels begin to emerge across the globe. The technological age that we live in today has forever changed they way retailing functions, creating new opportunities for international success. However, the thought of internationalization can be daunting for many retailers, especially due the large history of retailers who have expanded internationally and then failed. Although this type of expansion can be overwhelming, if done properly, the new retail format can generate a great deal of success for the retailer.
Retail positioning aims to provide competitive edge by differentiating the retailer from its competition. This differentiation can be achieved through retail offerings that appeal to, and are easily identifiable to by its target market. This process is done by selecting market segmentations and matching them to the retail offerings as precisely as possible. It is vital to understand the consumers needs and wants in order to make a proper match and be distinguished from other retailers. Nordstrom distinguishes itself from other retailers by positioning itself as an upscale fashion store with outstanding customer service, and its multichannel approach.
Wadley’s Behind Mud Walls: Seventy-Five Years in a North Indian Village is an insightful view into another culture. As an audience member who lives in a country where changes are created quickly and numerously, it was surprising (at first) how the villagers of Karimpur resisted change to their way of life. Though this reviewer is familiar with the concept of having landlords, she was surprised how Karimpur did not belong to the people but rather the landlords. It was also a surprise in how quickly children caught on to their social status.
Rules for the sharing of food and water are many, especially among high caste Hindus. From the beginning, the Sikh Gurus explicitly rejected this inequality by asking that all Sikhs and all visitors to the Sikh gurdwaras partake of common food in the company of one another (Nesbit, 2012). In the langar hall, women and men, rich and poor, high and low sit together. The langar meal thus assails the inner core of inequality and symbolizes a Sikh’s personal rejection of
3. INTRODUCTION Today retailing services has become very much important in the competitive environment. Customer service quality has been widely used by the retailers as one of the important strategy. Retailing is the second largest employment provider after agriculture.
Table of Contents INTRODUCTION: TESCO 2 PERFORMANCE MANAGEMENT SYSTEM AND REWARD STRATEGY 3 APPROPRIATNESS AND EFFECTIVENESS FOR REWARD STRATEGY AND PERFORMANCE APPRAISAL SYSTEM 7 RECOMMENDATION 8 CONCLUSION 10 REFERENCE 11 APPENDIX 14 INTRODUCTION: TESCO Tesco operates in 13 countries and is the biggest private sector in the United Kingdom (UK). They have employed 366,000 people worldwide in 2365 stores operating in Malaysia, Poland, Hungary, China, Japan, South Korea, Thailand, UK, Czech Republic, republic of Ireland, Slovakia, Turkey, and Taiwan, with total sales of 37,070 million pounds.
Walmart has succeeded in achieving the leading position in the retail industry. Walmart now stands as the biggest retailer in the world. However, the external factors constitute pressure on the company that must be address carefully. By analyzing the five forces of external factors we will define the nature and power of our rival power in the market. The five factors are competitors from rival, potential new entrants, substitute products, supplier bargaining power and customer bargaining power all of these competitive forces affecting Walmart position.
"We are not in business to make maximum profit for our shareholders. We are in business...to serve society. Profit is our reward for doing it well. If business does not serve society, society will not long tolerate our profits or even our existence." Kenneth Dayton, former Chairman of the Dayton-Hudson Corporation 1.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
The term PEST stands for “Political, Economic, Social and Technological analysis and, not only is it well known within the academic circles, it can also provide a general overview of Cold Chain Logistics and its adaptation in India. It is widely used but have its own drawbacks. For example, another version of PEST is SLEPT which also takes the legal factors into account. Although we can explore how the Indian government can regulate and implement Cold Chain Logistics through its judicial apparatus but it can divert the readers from the main points of our research. Since any information will solely be based on speculation hence the use of its more basic form for our argument.