First, Vietnam went through serious famine in 1945 and during wartime. This leads to the fear of food shortage. That’s why when people become more wealthy, they overeat. Parents always want their children to eat more, and chubby kids is a sign of well nurture (Dieu, 2009). Fast food companies provide a variety of choice but with some commons: more meat and mostly all of the food is deep-fried.
Each and every product of the Company provides the quality and convenience that is wanted by today’s customer just like the Original WHOPPER which was an instant hit when it was introduced in 1957. It still is the best known in the world and remains perennial favorite. In April 2002 the company came up with Chicken WHOPPER which was the first extension of WHOPPER. Franchising of restaurants to individuals has helped in the growth and expansion of the company. Burger King was operating in Florida and southeast with over 45 restaurants when McLamore and Edgerton got national franchise rights to the company in 1961.
There are many larger businesses such as McDonalds offer an entire breakfast menu which gives McDonalds the upper hand. Providing a breakfast menu at Chipotle would really be a very great opportunity to take. Another opportunity Chipotle could possibly take would be to really advertise how much healthier they are than other fast food businesses. Since Chipotle already uses organic and natural ingredients, they should go out and let everyone know which will really help them since now-a-days people are looking at the nutritional value a lot more. Threats: One of the threats that Chipotle faces is that organic and natural ingredients that they use are expensive to be using at all times when on a specific budget.
The McDonalds brothers displayed initiative as they were proactive and through creativity, thought of the speedy system which gave them a competitive advantage over the other fast food restaurants. Dick and Mac also displayed customer service orientation as they found out that customers were getting frustrated with waiting 30 minutes for their food, only to get the wrong meal - they therefore decided to develop the speedy system to address customer
This was one of his ideas for the brands long-term perspectives, as he could create a stronger following for his company through a maintained customer loyalty. Ray was a big believer in Internal-marketing and this was one of the reasons why is company was so successful. He enticed franchisees to “live the brand” and become ambassadors. He also made is clear that hard work could be rewarded, for example; Fred Turner who started out flipping burgers ended up being Operations Vice President in 1958 and eventually replaced Ray Kroc as CEO in 1977. Kroc established a strong brand positioning through his franchises as there was a McDonalds in nearly every area and the Brand name was well known throughout the
KFC’s famous for its fried chicken served in various forms. KFC’s primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine. The main products of KFC still are fried chicken but KFC has over the years tried to development new products to appeal to new demands made by modern society;and have to keep in mind the menu for health. Moreover, new menus of KFC will try emphasize the taste and health of their chicken.
They had no enough time to enjoy the delicious food in wonderful restaurants. They always came and went quickly. And it has to say that the economics which got development and those developed public transport means provide many of employment posts to people. The consumer groups increased. Under the impact of this series of changes, traditional catering did not meet the requirement of people any more.
Known not the greatest adversary of Microsoft, KFC is ascending by a wide margin. The promoting blend of KFC talks about the quality of KFC through its 7P 's (Sharma, 2011). 4.1 Product Core product offering is pressure fried chicken. Chicken burgers (including Zinger and Tower Burgers) Wraps Popcorn chicken and chicken nuggets Side dishes include French fries, bread rolls, salad In the future, they can add new more products with better taste than now. The customer should be satisfied with the product’s taste and there should be various types of products.
2.0 Situation Analysis Yut Kee Restaurant is entering their eighty eight year of operation. The restaurant has been well received, and marketing is now critical to its continued success and future profitability. Yut Kee Restaurant offers an extensive offering of Hainanese cuisine, Western and Chinese food are also available. The basic market need is to offer individuals, families, and take out customer’s fresh and homemade food. Their famous signature food consists of the Hainanese Chicken Chop, Pork Chop which is covered with loads of delicious gravy and fried potatoes and homemade marble cakes baked to perfection.
As National was the market leader, the onus was on National to start advertising and the commercial ‘National Ketchup zaroori’ started. We can enjoy Ketchup with a lot of food as it is shown in the TV commercial: Samosas, burgers, pasta, pizza, nuggets, fried chicken, French fries, paratha rolls and sandwiches. For all the fast foods and snacks, National Ketchup is an important part and the tag line ‘National Ketchup zaroori’ communicated this. The intention exactly was to show ketchup’s use in everyday life. National Ketchup is ‘the real tomato experience’ because of 100% fresh and real tomatoes.