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Social Media Marketing Essay

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SOCIAL MEDIA MARKETING
Social Media Marketing is known globally to aid in the promotion of goods and services. It is a term that simply denotes how social media websites and social networks are used by especially companies and even individuals to market and advertise their products and services. They are used basically to catch attention and gain traffic in regards to goods and services by increasing the brand exposure, reaching new customers and linking up with existing ones.
The main aim behind Social Media Marketing is for the social media marketer to come up with a good content and information about the product or service in question. In order for the individual users to share with others as much as possible. Therefore, one’s content must be ‘sticky’, thus it should get the attention of the user and make him so involved to increase the chance of him either purchasing the product or requesting for the service; or sharing the content with others. This helps to disseminate the content as far as possible to other social networks and users that the social media manager might not have reached. It also …show more content…

Social Media, as one may ask, is a catch-all term for the various sites that enhance the creation and sharing of information, thus they create the platform for networking all over the world. The most common among the social media websites, as there are a lot, are Facebook, twitter, LinkedIn, Instagram and the likes. In response to the increase in involvement in Social Media Marketing, the Federal Trade Commission (FTC) which was established in 1914 by the United States government (Federal Trade Commission Act) as an independent agency to see to the promotion of consumer protection and to eradicate any anticompetitive business practice such as coercive monopoly; included Social Media Marketing in its

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