Marketing Spanish For Californians

Spanish for Californians

Gabriel Marks

Wilmington University

BMK305: Marketing

Patrick Costigan

May 28, 2023

One huge obstacle to learning, interacting with others, and engaging in the business field is language. One could defeat these barriers by learning a new language. The online class I will be marketing is a Spanish class. The target market for this class will be those who wish to improve their knowledge, improve their personal relations, and improve their business relations. By highlighting the value of this course and showing the benefits that one would receive, I will market an attractive class. For marketing this course to the widest possible range of people, I chose the city of Los Angeles, California. The target

“Over 660 million people speak Spanish, making it the third most spoken language after English, which takes second, and Mandarin Chinese, taking the top spot” (California Business Journal). Spanish is common, so its very useful to learn. From a business standpoint it is also incredibly beneficial. It’s strategic for businesses to have Spanish-speaking employees not only for diversity, but better customer relations. Some companies are even willing to give better salaries to Spanish-speaking individuals (California Business Journal). Learning the language can also help personally to build relationships with people in the community. Learning it will help you to become more sociable. When advertising the class, these points will be used in establishing the value of the

(City-Data) This shows that individuals are likely able to afford to pay for a class that develops them and provides life-long skills. In Los Angeles, California Hispanics make up 48.2% of the population (City-Data). Spanish is widely spoken and plays a significant role in the city's linguistic landscape. This multicultural city is an ideal target market for a Spanish class.

The target age group will be those who are between 18 and 40 years of age. The median resident age in Los Angeles is 35.9 (City-Data). Therefore, the selected age group has a large pool of potential customers. This age group consists of young students, business professionals, and people that are interested in expanding their knowledge. Young people are more likely to invest in themselves and be focused on cultural immersion. In Los Angeles, for the population of those 25 and older, 78.5% complete high school and 35.9% complete their bachelor’s degree (City-Data). The city is also home to numerous colleges and universities. This shows that a lot of people in Los Angeles value education and are willing to invest in