Nike's International Marketing Strategy
MARKETING PRINCIPLES
1/14/2017
AMINATH NOORA
005-BTEC
Contents
TASK 1 2
1.2Benefits and costs of a marketing orientation for Nike 2
3.5 Additional elements of the extended marketing mix 2
4.3 international marketing differs from domestic marketing 3
TASK 2 4
2.3 Targeting strategy for Nike Ice Crystal skates 4
2.4- Buyer behaviour affects marketing activities in different situations for Nike Ice crystal 5
4.1- Marketing mixes for 2 different segments in consumer markets for Nike Ice Crystal 7
Bibliography 10
TASK 1
1.2Benefits and costs of a marketing orientation for Nike
The power of its brand and logo speaks loudly of Nike’s superb marketing skills. The company’s strategy of building superior products around
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They are the ones who make the products and services a success along with that they are the ones who have the strength to tarnish the product’s image. This is mostly applied if the product offered is a service. The company’s employees are important in marketing because they are the ones who deliver the service. (the markeing mix, n.d) For instance email support is not directly connected to the social media component so there’s a bit of the left hand not quite knowing what the right hand is doing. However, consumers believe that Nikes staff speaks in the service centre, they operate with the same degree of pleasantness as the shop staff which helped to solve the age old problem of disconnected experiences between sale and …show more content…
Successful advertisements promote the brand to customers and improve their perception of the company. Nike ice crystal will also be advertised in T.V adds, billboard and on Social media. Key to the marketing of its main brand is the group's huge portfolio of endorsement agreements with leading sportsmen and women Sportsmen are the majority consumers of Nike’s products. This is extremely because of the usefulness that goes along with the items. Nike uses celebrities to represent the ideal customer or user of the firm’s products. Celebrities like Michelle Kwan could be used in advertising this product. In addition special offers could be included in the promotion such as 10% discounts and for card holders 15 to 25% discount could be
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