Marketing Strategies Of Coca-Cola
Introduction
The Coca-Cola Company is one of the largest beverage selling companies in the world. To reach this highest position coca cola uses various marketing techniques and business strategies. It is a leading beverage company and has almost 500 different brands. The very popular soft drinks are such as, sprite, Fanta, Minute Maid and many more in this list. The product originally originated in Atlanta, Georgia, in 1886. It was born accidentally, when Dr. John Smith, a local pharmacist produced A caramel-coloured drink and he brought to that to Jacob’s pharmacy where they mixed the carbonated water and sampled by customers. The new drink had a special welcome by the customers.
Later his partner and bookkeeper Mr. Frank Robinson named the drink and the style of the letters also created by him. The company has been using the letters and style since that time. The company manufactured its famous bottle shape in 1916 and it remains the signature shape till today. In 1928, the coco cola started expanding its overseas sale using the new technique, introduced the coca cola to the Olympic Games for the first time. The company never stops with coca cola; in the 1960s it started new flavours Fanta, Sprite etc. Besides, it acquired the Minute Maid Company, adding extremely new path of business juices to the company. In 1980s, a time for refreshing needed for refreshing company, a much needed innovation to the world, introduction of Diet coke. It is considered to be the top low
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