1.1 Explain the importance of external factors affecting Coca-Cola Company. Introduction The coca cola company was invented in 1886 in New York Habour. Like people who make history, John Pemberton of Atlanta pharmacy, was motivated by simple curiosity and one afternoon he enthused up a fragrant caramel – colored liquor and he carried it out after it was done. He put it on sale on a few doors down to Jacobs’s pharmacy for 5 cents on 3p a glass. A Pemberton’s bookmaker, frank Robinson named this mixture as Coca-Cola and wrote it in his unique script.
The company entered the concentrate orange juice business in 1949, registering Tropicana as a trademark. In 1954 Rossi pioneered a pasteurization process for orange juice. For the first time, consumers could enjoy the fresh taste of not-from-concentrate 100% Florida orange juice in a ready0to serve package the juice, Tropicana Pure Premium, became the company’s flagship product. In 1957 the name of the company was changed to Tropicana Products, headquartered in Bradenton, Florida. The company went public in 1957, was purchases by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis & Roberts in 1986 and sold to the seagram Company Ltd. in 1988.
Coca cola being its main rival in the field of beverage production. Pepsico is a diverse company producing beverages, cereals and snack foods. Beverages field accounts for over $66 billion of their annual revenue (2013). PepsiCo has 18 global mega brands
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.The marketing phenomenon grew even bigger when the small company was bought over by Asa Griggs Candler prior of the founder’s death in 1888. Candler 's decision was what made the Coca Cola Company so successful today due to his interest and aggressiveness in marketing this product.
Moet et Chandon and Hennessy were the leading manufacturers of champagne and brandy. The merger resulted in an increase in profits for Louis Vuitton of 49% in the first year. Product lines The brand bases its reputation on its “savoir faire” and its high quality products. Louis Vuitton also enjoys a strong brand identity with the Canvas Damier Pattern as well as the logo and the monogram which were created in order to make the the brand recognizable from its competitors. Nowadays, Louis Vuitton owned plenty of shops worldwide.
They have implemented product development by offering and acquiring new products for distribution in existing markets. The disastrous release of New Coke is an example of this. They have also implemented diversification by releasing new products in new market areas, as attested to by the video which stated that Coca Cola has over 500 brands worldwide, with only 70 in the US. The penetration model is probably the one most commonly used by Coca Cola. In their constant battle with Pepsi over market share, Coca Cola puts a lot of emphasis on brand recognition in and attempt to increase the sales of existing products in existing markets.
EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain.
2. Efficient beverages. The efficient beverages are flavored and are known as soda water. In 1972 in producing dated mineral spring water large scale manufactures of accurate water was started by "PAUL- at Geneva after wars by "SHOW EPPE" in London. In United States of America, spokes man added fruit juice as flavor and soft drinks industry from them.
This type of market has many implications for both consumers and competing firms. Coca-Cola Company is one of the premier global consumer brands. The company has been around for a century and has been growing constantly. Today Coca-Cola manufactures more than 500 sparkling and still brands that are sold in more than 200 countries around the world. Coca-Cola’s main competitor is Pepsi.
Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. . The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company is headquarter Coca-Cola has sold more than one billion servings every day. Promotion is something to excel the marketing activities which
Dr. Pepper is a “ native Texan,” originating at Morrison’s old Corner Drug Store. Charles Alderton, a young pharmacist working at Morrison’s store, is believed to be the inventor of the now famous drink. Alderton spent most of his time mixing up medicine for the people of Waco. Then in his pae time he liked to serve carbonated drinks a the soda fountain. He kept a journal, and after numerous experiments he finally
Macy’s was also known for its several first changes and practices in the retail industry such as the one-price system which the same items are sold at the same price and Macy’s was also the first retailer to hold a New York City liquor license. In November 1902, Macy’s moved uptown to its present