Coca cola uses advertising as the main promotional strategy to attract customers and retain them. They use aggressive advertising in order to cater to huge consumer market. Below are the different types of advertising ways that Coke is
Part avails the brand to define the felicitous products for categorical client group; Coca Cola doesn’t object a categorical segment but acclimates its marketing strategy by developing incipient products Marketing mix Coca Cola is a brand with the highest brand equity. No doubt it has gone through the ups and downs of business concern to reach that position. The marketing commix of Coca Cola has been transmuting over time with more and more merchandise being integrated
Promotion has variables like Advertising, Publicity/public relations, sales etc . These variables and its specifics helps in making a promotional plan. Promoting has a huge influence on success of beverages like Coca cola and Pepsi . Both Coca-Cola and Pepsi heavily promote their products on TV, Radio, Internet, In stores etc, They both also promote via sponsorship using celebrities from movies and sports , needless to say they both spend Millions of dollars for promotion. However, Rivalry helps them keep committed & responsible to their marketing acts .
If you can't compete on good prices, you'll need innovative products and ideas to make your business stand out from the crowd of competition. Coca-Cola have had the Coke product for so long that they need to express their innovation through marketing because they cannot change the way their products are produced, and potential customers will have no drive to buy from them if there is no element of differentiation from competitors. Coca-Cola has really done a good job recently with their campaigns. They have done an incredible job at connecting with their audience through understanding their motivations and the nostalgic feelings behind craving a can or bottle of Coke. Another impressive aspect of recent campaigns is the attention that Coke puts into making each message global.
Thumbs up, Maaza and Kinley are consider as the star product of the Coca Cola Company. This is because the refreshment sold to customers are mainly from India and United Arab Emirates, which contributes the most cash to the company as people consider this as their first choice of carbonated soft drink. The Coca Cola company believes that these three beverages have high growth and a market share. Cash Cows: A product that generates more money than they require are considered as a cash cow. This is because the product is known as the leaders of an organisation in the marketplace and company take out little fund when investing .
Coca-Cola controlled the market structure and maintained its competitive advantage over its competitors. The company therefore managed to have a large share in the soft drinks market that was characterized with few and weak competitors. However, the introduction of Pepsi was worrying. Coca-Cola enjoyed the advantages of a monopoly until the resurgence of Pepsi. Pepsi proved to be a potential competitor.
Coca Cola and Pepsi, two iconic brands with a similar product; cola, the beverage that has defined many countries all over the world since the 20th century. Established in 1886 and 1903, Coke and Pepsi have been competing for consumers and shelf space ever since. Today, they have almost equal shares of the beverage market. In the beginning of 2011, Coca Cola gained 35 percent of beverage preference, a slightly larger share than Pepsi 's 32.9 percent. This was largely the result of aggressive marketing campaigns, many of them aimed at young consumers who have yet to establish brand loyalty.
1.2. Product Differentiation This refers to differentiation that aspires to make a product more attractive by contrasting its unique qualities with other competing products (Investopedia, 2015:1), as in the case of Coca-Cola, other soft drink brands. Successfully adopting this strategy would have a company gaining a competitive advantage, as the customer would then view the product as unique or superior. This is what coca cola has managed to do, and has managed to do it on a scale that is globally unique, and globally recognized. Much proof would indicate that Coca-Cola has definitely chosen a differentiation strategy since its early days.
Promotion. Aqualife will utilise the existing promotion channels of Coca Cola to promote its product. Furthermore this will allow for co-branding on the product with the giant Coca Cola. Aqualife will in partnership with Coca Cola focus on above the line advertising. This includes the utilisation of mass media such as television, radio, social media and print media.
Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements build image and create awareness. Big names of indian film industry mainly become the brand ambassadors of the company. Throughout the years, the slogans of the coca cola have been memorable. Mediums of advertisement The medium of advertising used by coca cola are: • Print media • Point of sale materials • Audio/tv advertisements • Outdoor advertisemnets • Direct marketing • Interactive