Marketing Strategies Of Toyota Motor Corporation

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MARKETING
Over the decades, various approaches and strategies has been adopted by Toyota Motor Corporation towards the promotion of their products and reaching out to the consumers. As published on Toyota-Global’s website, Our goal: “Always better cars.” We continually reinvent ourselves, introduce new technologies and stay ahead of our competition." It is obvious from the above statement that the aim of Toyota Motor Corporation is to provide the best of customer service that will ensure maximum satisfaction to its consumers and at the same time continue to dominate the automobile world (Toyota-global.com). Toyota operates on the concept of “Kaizen”, Adishi 7 which means Continuous Improvement
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In Japan, marketing are carried out through various dealership sales channels such as Toyopet Store, Toyota Corolla Store, Toyota Netz Store, Toyota Vista Store and Toyota Store which was the very first amongst them all established in 1946 (Marketline 2015). FINANCIAL PROFILE
The company recorded revenues of JPY25,691,911 million ($256,919.1 million) during the financial year ended March 2014 (FY2014), an increase of 16.4% over FY2013. In FY2014, Japan, the company's largest geographic market, accounted for 33.2% of the total revenues.
Toyota generates revenues through three business segments: automotive (92.4% of the total revenues in FY2014), financial services (5.4%) and all other (2.3%).
Revenues by Segments. In FY2014, the automotive segment recorded revenues of JPY23,733,855 million ($237,338.6 million), an increase of 16.5% over FY2013.
The financial services segment recorded revenues of JPY1,379,267 million ($13,792.7 million) in
FY2014, an increase of 19.9% over FY2013. Adishi 8
The all other segment recorded revenues of JPY578,789 million ($5,787.9 million)
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We investigate and promote systems and solutions that are eco-friendly. (2) Exceed expectations: Our attitude is to anticipate and deliver to the needs of those we serve. (3) Rewarded with a smile: Customer satisfaction is best expressed with a smile. It promotes a behavior of gratitude and appreciation in all that we do. (4) Challenging goals: We aim high and work together... that’s who we are. (5)Engaging the talent & passion of people: The power of our organization comes from the skill and diversity of our team members and business partners... solving problems and creating new ideas. (6) There is always a better way: The spirit of kaizen... reaching higher and challenging ourselves to find a better way in everything we do... every single day. (7) Lead the way: Toyota will be a frontrunner. We will seize opportunities and invest in the future. (8) Future of mobility: We'll develop new forms of transportation and pursue new ways to connect technology with people. (9) Enriching lives around the world: Through the concept of monozukuri, we will create jobs, develop people and contribute to society. (10) Safest & most responsible ways of moving people: Safety is our number one priority – for our employees and our customers. Nothing is more important. (11) Commitment to

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