ipl-logo

Case Study Of Toyota's Marketing Strategies

995 Words4 Pages

MARKETING
Over the decades, various approaches and strategies has been adopted by Toyota Motor Corporation towards the promotion of their products and reaching out to the consumers. As published on Toyota-Global’s website, Our goal: “Always better cars.” We continually reinvent ourselves, introduce new technologies and stay ahead of our competition." It is obvious from the above statement that the aim of Toyota Motor Corporation is to provide the best of customer service that will ensure maximum satisfaction to its consumers and at the same time continue to dominate the automobile world (Toyota-global.com). Toyota operates on the concept of “Kaizen”, Adishi 7 which means Continuous Improvement …show more content…

In Japan, marketing are carried out through various dealership sales channels such as Toyopet Store, Toyota Corolla Store, Toyota Netz Store, Toyota Vista Store and Toyota Store which was the very first amongst them all established in 1946 (Marketline 2015). FINANCIAL PROFILE
The company recorded revenues of JPY25,691,911 million ($256,919.1 million) during the financial year ended March 2014 (FY2014), an increase of 16.4% over FY2013. In FY2014, Japan, the company's largest geographic market, accounted for 33.2% of the total revenues.
Toyota generates revenues through three business segments: automotive (92.4% of the total revenues in FY2014), financial services (5.4%) and all other (2.3%).
Revenues by Segments. In FY2014, the automotive segment recorded revenues of JPY23,733,855 million ($237,338.6 million), an increase of 16.5% over FY2013.
The financial services segment recorded revenues of JPY1,379,267 million ($13,792.7 million) in
FY2014, an increase of 19.9% over FY2013. Adishi 8
The all other segment recorded revenues of JPY578,789 million ($5,787.9 million) in FY2014, an increase of 8.1% over

Show More
Related

  • Toyota General Environment Analysis

    1506 Words  | 7 Pages

    The general environment incorporates the broad economic, political/legal, sociocultural, demographic, technological and global conditions that influence an organizations. Despite the fact that these outer elements do not influence organizations that to the degree that changes in the particular environment do, administrators must consider them as they plan, organize, lead and control. In the world today, managers are managing worldwide money matters and political vulnerabilities, natural concerns in connection to a dangerous atmospheric deviation and environmental change, security dangers, corporate ethic outrages, and mechanical headways, change is a consistent. The purpose behind this essay is to analyze two factors in Toyota Motor Company’s general environment which have an effect upon its operation. Furthermore, to discuss about the degree to which these components may have an effect upon the work of the managers in this organization.

    Read More

  • Pestle Analysis Of Driverless Cars In My City

    733 Words  | 3 Pages

    Response to the Part 2: PESTLE Analysis on “Driverless Cars” in My City..... I am working in Hosur, Tamilnadu. Since already Mr. Kesavaraj covered his analysis on Hosur, I would like to take my Native City “Coimbatore, Tamilnadu” for my analysis. “Coimbatore” – Manchester, Nucleus & 4th Largest Cosmopolitan City of South India. It is well known for its year around awesome Climate & world’s Sweetest drinking water “Siruvani”.

    Read More

  • The Pros And Cons Of The Automobile Industry

    832 Words  | 4 Pages

    The United States has one of the largest automotive markets in the world, and is home to many global vehicle and auto parts manufactures. In 2016 year alone, vehicle production reached almost 17.5 million passenger vehicles. Automobile industry involves many industries in it. It includes original equipment, manufacture, and adverting industry as well as oil and natural gases industry. Main players of the Automobile industry are Toyota, General motors, Volkswagen, Honda, Ford and more.

    Read More

  • Business Analysis: The Pestel Analysis Of Mercedes Benz

    1306 Words  | 6 Pages

    INTRODUCTION: Mercedes Benz is a globally known brand, originated in Germany. Benz is specialized in automobiles like cars, buses, trucks, etc. EXTERNAL BUSINESS ENVIONMENT: The automobile industry is a multi-billion industry with large brands in market. It’s important to carry out analysis on microenvironment before formulating strategies.

    Read More

  • Impact Of External Business Environment On Automobile Industry

    1406 Words  | 6 Pages

    Political factors have huge influence on the profitability of the automobile industry. Political also include goods and services which the government wants to provide and goods

    Read More

  • Porter's Five Forces Fashion Industry Analysis

    1364 Words  | 6 Pages

    Adidas, 3. Inditex, 2. Nike, and the leading competitor being 1.Christian Dior . This is analysis looks at the sales, profits, assets and market value of each company and based on their individual success each company is ranked.

    Read More

  • Marketing Case Study: Kellogg's Marketing Research Factors

    747 Words  | 3 Pages

    In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.

    Read More

  • BMW: Marketing Strategy And Segmentation Of BMW

    1649 Words  | 7 Pages

    Name: Jasmit Singh ID: J13013948 Section: DB 4 Lecturer: Ms Lingkeswari Table of contents Content Page Introduction 3 Market segmentation 4-5 Product strategy 6-7 Pricing strategy 8 Place strategy 9 Promotion strategy 10 Conclusion 11 Reference 12 Introduction BMW (Bayerische Motoren Werke AG) is a German automobile company which was founded in 1916 and is headquartered in Munich, Bavaria, Germany. BMW is now one of the largest car manufacturer in the world for its exceptional level of quality and producing cars with sporty driving characteristics. The BMW company 's slogan in English is "The Ultimate Driving Machine" or Sheer Driving Pleasure" which was originally translated from German slogan which is

    Read More

  • Samsung: A Case Study: Cost Structure Of Samsung

    850 Words  | 4 Pages

    Profits came in slightly above its earlier estimate, at 7.39 trillion, or $6.45 billion, up a

    Read More

  • Marketing Segmentation Of Mercedes Benz

    916 Words  | 4 Pages

    The customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.

    Read More

  • Kaizen: The Human Resource Department In Sony Corporation

    849 Words  | 4 Pages

    It focuses on all the essential fundamentals in a company such as teamwork, organization and creating a structured framework for the company to function well, personal discipline, improved morale and so on. Kaizen perpetuates “continuous improvement of processes and functions of an organization”. It not only focuses on the constant improvement of process in the manufacturing sector within Sony, but all other departments as well. In addition, implementing Kaizen is not the sole responsibility of one single individual within the company, it requires the input of effort from every single individual that is involved with the functioning of the company. Every member contributes through small improvements and efforts, with essentially builds up to a great progress for the company.

    Read More

  • Marketing Case Study: Hindustan Unilever

    2155 Words  | 9 Pages

    CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-

    Read More

  • Toyota Business Level Strategy Analysis

    836 Words  | 4 Pages

    However, since 2010, this longstanding quality reputation has been unabatingly shattered by increased vehicle recalls that have seen virtually every class of consumer affected (Rajasekera, 2). Recognizing that its reputation and brand is at stake, Toyota has endeavored to not only publicly apologize, but also settle a class-action law suits totaling $1.1 billion. While this strategy may look inept to many, research provide that leadership requires swift acknowledgement of mistakes and fitting solutions which is what Toyota has done. Going forward, Toyota will need to fully embrace innovation as its key strategy, especially given the fact that the current industry life cycle has overstayed its maturity, which means that most automakers will be looking to create new demand and create more innovative

    Read More

  • Reflection On Strategic Marketing

    917 Words  | 4 Pages

    Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.

    Read More

  • Toyota Crisis Management Case Study

    1537 Words  | 7 Pages

    The analysis will be made on a basis of combination with the pre-understanding of crisis management theory and the empirical data, by answering the three research questions respectively as follows: What are the reasons that force Toyota coming to the troublesome crisis? Crises pose certain risks to an company – potentially affecting critical aspects like reputation, image, brand equity, credibility, publicity, financial viability, legitimacy, community standing, etc. (Smudde, 2001). In auto industry vehicle recalls happen all the time and everywhere.

    Read More

More about Case Study Of Toyota's Marketing Strategies

Open Document