Affiliate Marketing Case Study

Affiliate marketing, by definition, refers to a passive form of earning where a person earns a commission by promoting a company's (or even another individual's) products. These affiliate marketers have an affiliate link through which other people can buy these [affiliated] products. And, the affiliate marketer earns a commission for each product bought via that affiliate link.

Now, that's the explanation of what affiliate marketing is. But, what might be its value in the giant world of marketing a business? Well, the answer to that is simple: It's through these affiliate marketers that your brand or business can further promote its products and services. In fact, affiliate marketing is a sound strategy to adopt within your overall marketing

For, these kinds of websites (like CashKaro) offer vouchers, codes, and/or coupons that add on to any existing offer or reward points that a user has already earned on a purchase. In fact, such affiliate sites also account for 20% of the sales for e-commerce giants as well.

Lesson to Take Away: Aligning your brand or e-store with a cash back website is a smart investment and a sound affiliate marketing strategy.

2) Snapdeal's Success in Relation to its Marketing Strategy with Affiliate Marketing:

Snapdeal's initial success story is owed largely to its referral and affiliate marketing strategies. Snapdeal employed a number of techniques to increase their web traffic, exposure, and user-base. And simultaneously, the brand also ran its affiliate marketing strategies (under the cost per lead affiliate marketing scheme).

Lesson to Take Away: Affiliate marketing should in no way be your only marketing technique for your business. Rather, it's a tool that's supposed to be implemented simultaneously while all your other online marketing strategies are running. Affiliate marketing is a powerful supplementary marketing technique. So, while it could never stand on it's own, it should never be overlooked either.

3) Affiliate Marketing: An Effective Marketing

It adds that, while product/service promotion and sales is the usual focus of affiliate marketing, even website visits can fall under the goals of an affiliate marketing strategy. Affiliate marketing is especially useful when generating sales, and it also faster than SEO. Plus, as affiliate marketers are only paid a commission based on the sales they generate, and nothing more. Affiliate marketing also gets a business great exposure and Amazon's affiliate strategy is a prime example of the success of affiliate marketing in e-commerce. Myntra is another example of affiliate marketing done right and the good it can do for a brand.

Lesson to Take Away: Affiliate marketing is a supplementary marketing strategy that all businesses should adopt. For, unlike other kinds of marketing strategies, the price is based on success (on the affiliate marketer's part) and not for merely setting up the strategy. Plus, affiliate marketing also gives added exposure and web traffic for a brand as a bonus.

5) How Affiliate Marketing Can Help Your