A210 Writing for Advertising Research Template Student Name: Jordan Owens Date: 7/11/17 "Fiona’s Flowers", a local florist Issue Statement: Fiona's flower shop is a locally ran florist having trouble finding a main target audience. With extended research and a proper plan we hope to not only bring more business to Fiona's company but find the write clientele in which she will successfully grow. Audience: Our specific target market is coupled partners and gift-givers. We intend to approach this segment through print-ads and radio commercials. We plan on developing the shop through online marketing which can reach a wide scale of customer involvement.
Each year, we grant tolocal organizations through our global network of stores, and invest in national and internationalprograms that create access at scale. Our focus is on creating a community of practice with ournetwork of partners so that yogis and practitioners can share resources, trainings and bestpractices to realize our collective impact.The trend of living a lifestyle that is athletic and mindful is something that is global,that’s across gender—it’s actually across generations. The CEO of Lululemon commented onwhere will the brand’s growth come from in the years to come and he said, “We’re positioning ina unique way at the intersection of mindfulness and sweating. When we think about our 10-yearvision, we think about touching the lives of a billion people. When we think about the growthtrajectory, the sky is really the limit.
Marketing Communications Plan Just Click will have clear marketing communication plan in place to achieve its SMART marketing objectives defined by its management. The following are the three SMART marketing objectives of Just Click: 1. To increase the overall revenue by 20 percent by the end of June 2018. 2. To increase the market share of Just Click 2 version (targeted at Companies) by 10 per cent by end of June 2018 3.
Huawei invests more than 10% of its revenue every year in R & D, This proportion is 15% -17% and about 3 billion yuan annually. Dallas in the United States, Bangalore in India, Stockholm in Sweden, and Moscow in Russia all have Huawei's overseas research institutes. After the overseas technical staff return, they often become the software development or management backbone of the Huawei technology company. In 2001, Huawei R & D system started to implement CMM management (Capability Maturity Model). According to Techrepublic.com, the CMM describes a continuum of characteristics based on how well your company or organization follows common and repeatable processes to get your work done.
Target continued to partner with new corporations to offer exclusive deals, such as the partnership with Neiman Marcus. They expanded into Canada in 2011. Set goals to give $1 billion dollars to education by 2015. By 2012 Target had moved into the mobile space to continue improving the guest experience and had also reached the $4 million a week community giving goal. 2012 also marked the 50-year anniversary for Target.
Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
The choice was made for the company to become powerful, exposure to a variety of other places to sell the product, reduce competition and expand the company into different markets/industries. In the world today it is sometimes a challenge to stay sustainable (Moscardo, et al. 2013). There has to be different approaches and challenges that arise that will alter require the change of mind set. In this situation, it appears to be that the family have taken the initiative to take matters into their own hand and present the company in a different light to grow because they felt it wasn’t going to have the growth that they would’ve liked to see.
The strength of their customer relationships also affects their ability to obtain pricing and secure favourable trade terms. Unilever may not be able to maintain strong relationships with customers and failure to do so could negatively impact the terms of business with the affected customers and reduce the availability of our products to consumers. 2.4 Planning The purpose of USLP is to achieve the company’s vision and double size their business. Unilever Plc implemented the plan by setting targets which need to be achieving by 2020. The USLP consists of the ways they source raw materials and the responding of consumers toward their brands.
Buyers are located underneath DMMs on the typical merchandising structure chart. A retail buyer is responsible for selecting a range of products to sell in retail stores. Within a buyer’s decision making process they must consider customer demand, price, quality and availability, market trends; store policy and financial budgets (Buyers (Retail Trade)). Buyers travel the world to keep up to date with market trends (known as market weeks), source new merchandise and products and review existing items to ensure products remain competitive. By fully understanding customer needs, they are able to maximize profits and provide a commercially viable range of merchandise at competitive prices.
Have you defined the problem accurately? The problem is whether to franchise or have the quick expansion. ( Herzlinger&Regina, 2014) The company will grow quickly with the investment of Victor Serna and the company will be managed directly, however, at the expense of level of the investment of Gloria’s friends and her family members. Gloria will also lose control to some extent. On the contrary, the company may face cash flow problems and is hard to maintain the quality of services if it remains having franchising.
BSBMGT616 Develop and implement strategic plan Task 4 KPI Progress is to set goals for management to meet and for the company to grow. The KPI plan is 200 products installed. However, only 180 there installed in the past 12 months this is due to tourist slump with the strong Australian dollar. Another strategy will be to establish Australian Hardware Melbourne warehouse. Within two years Melbourne will open after Sydney open for business.
At least 25-30 percent of the revenue will be spent on marketing since we are entering into a new market. Gradually more money will be invested on marketing as we expand our business in the UK. 2.6. Pro forma annual profit and loss statement In the previous chapter, the manufacturing costs for the bottled water have been determined at £1, 10 per bottle. And after analyzing the marketing research, the prices for the bottled water have been set at; 500 mil still glass: £3 375 ml still PET: £2.5 The number of units that will be exported is 5000 units per month.
They currently have around 3,000 suppliers but only purchase from around 1,000 in a year. All of the goods they purchased was shipped to their main distribution center in Mississauga, Ontario which has 80,000 square footage. Around 40 million to 60 million dollars’ worth of inventory is received each month. Around 60 million dollars worth of inventory is received during peak season’s month of March, April, July, August, November and December. This distribution center was originally designed for a flow operation where goods would be immediately shipped to stores.
As the leader of America retailer industry, it has been the trend of customers shopping. The company’s name become popular among customers and presence of Costco is stronger than others. For example, they are trying to expand their digital presence (Puget Sound Business Journal, 2014). Expansive supply chain: This aspect will express the ability to relate with firms, it will expand the scale of business. Diversity products need more supply chain, we can find that there are 14 categories in their website.
Many customers are concerned about buying products from new vendors, moreover, they do not know the brand of the products and if they would hold up to expectations (Lurie, 2004). Customers worry that the products would not perform like they want the products to (Lurie, 2004). The customer may have confidence with trying new products with a money back guarantee. If Ron could provide a guarantee the customer would be more prompt to try Mid-Town products. The customer may be overwhelmed by all the products Mid-Town can supply (Chang & Chen, 2009).