Marketing strategies are processes that are made to take advantage over your competitors, this is done by using different resources and maximize your market. We can also describe them as a process of communication with our customers in which we make knowledgeable about the different advantages that our products and services.
And we can say that a marketing strategy is a way to inform your customers about your offers or simply to emphasize the quality of product and / or service that you offer in order to increase your sales, and your aim should be generate sales for your business.
Types of marketing strategies
Companies use various general marketing strategies, but these strategies have to be applied correctly to know them and know what
…show more content…
Marketing for action
Taking action is very important part in the coming marketing is widely used on the Internet in the form of banners, graphic content, videos and others. This type of marketing is divided into different types that are likely to be widely used to promote business worldwide.
Marketing close reach: it is also known as marketing strategy approach. This type of strategy used the help of Bluetooth technology and Wi-Fi to promote their products and services on a local network.
Marketing-type cloud: this type of marketing strategy is based entirely with the internet where active internet resources are transferred from one individual to another, so that those who are interested in the content it can improve, modify, use and share.
Community Marketing: The purpose of this marketing strategy is to increase the trust and loyalty of existing customers and thus makes them to help them promote their products and services to the public. The biggest advantage of this strategy is greater customer satisfaction. This marketing strategy has a rule, customers are satisfied tell 10 other people about your good service and / or good product but customers who are dissatisfied 100 people will tell more about your experience. So companies using this strategy to send specific offers to their former customers to create greater loyalty to your company.
…show more content…
These types of content backdoor contain links which direct these visitors to the page of our business.
Transfer media marketing: This strategy uses different channels and platforms for our products and services. These platforms vary in emails, newsletters or other types of websites such as Facebook and twitter.
Database marketing: This strategy uses information from different databases of customers and / or consumers to create an effective communication medium through which we give to know our customers about our products and / or services.
Direct Marketing: This type of strategy can be done in many different ways which include: emails, text messages, advertising leaflets, flyers, which can effectively summarize the message that we share with our customers is a very effective strategy It helps us increase our
Also, the organisational structure communicate to the customers for example charities like Macmillan use social media to express adverts and to expose their message to the general public .this helps create a cross platform campaign. They also use advertising on TV and the internet to gain attraction with their adverts that create acknowledgement and interest in the charities
This loyalty program ensures that consumers will repeatedly return to Cineplex to use their SCENE card and receive the rewards. This concept allows consumers to have brand loyalty as they constantly only attend Cineplex to visit the theatre so they are able to use the points. Cineplex therefore implements brand loyalty by engaging their consumers through a loyalty program and providing them a reason to return back and to use the service one
Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.
6.0 Marketing Strategies There are different marketing strategies which can be applied for each component depending on organizational objectives or goals. Skillshare need to accomplish the precise equilibrium of the marketing mix to achieve its goals. Figure 1: The 4 Ps of Marketing Mix Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization.
Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment
This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has
6.1 Marketing Mix Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017) Marketing mix is also called the 4Ps which consist of Promotion, Place, Product and Price. (M. J. Baker, 2001, p.54) 6.1.1 Product
Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.
Strategic marketing is a broad and practical subject which included the concept of marketing subjects of previous semesters such as business marketing. The study of this subject has contributed to marketing knowledge in many ways, as well as it has strengthened my skills in application of marketing concepts. My knowledge was increased that I was able to develop a complete strategic marketing plan of not only on the part of marketing analysis or strategy of a product or service, but also the whole corporate plan. My skills and capabilities that were developed and integrated during lectures and tutorials include the analytical skills, coordination skills, presentation skills, organization skills, etc.
Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
Marketing strategies is a thoughtful analysis of a product and the target market to design a series of strategies focusing on the competencies while ensuring to overcome the weaknesses of the product. The core purpose behind devising marketing strategies for any product is to fulfil the marketing objectives or goals set by the organization for the promotion and sales of a product. Chanel is one of a kind brand which every individual is aware of. A high end line of beauty products particularly their perfumes have made the brand spark in the cosmetic industry. The reasons for such high popularity of the product besides the high quality, is the effective marketing of the product.
Attracting much attention on entertainment or news to allow people to talk about your brand. Viral Marketing: Developing amusing or informational messages that are designed to be passed along in an exponential fashion, often electronically or by email. Community Marketing: