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Apple Inc Essay

2774 Words12 Pages

CONTENT
CHAPTER 1
1.1 Executive summary
1.2 Introduction to…… CHAPTER 2
2.1 Literature review
2.2 Company profile CHAPTER 3
3.3 Research methodology
3.4 Research objective
3.5 About the work
3.6 Data collection method
3.7 Research design
3.8 Data type
3.9 Sampling technique
3.10 Sampling size
CHAPTER 4
4.4 Findings and interpretations
4.5 SWOT analysis

CHAPTER 5 5.5 Conclusions
5.6 Recommendations
5.7 Bibliography

CHAPTER 1
SYNOPSIS
The main objective of this report is to analyze the marketing strategies in Apple Inc. The study will help us to find about marketing and branding. The details of this report will help us to study about consumer’s awareness about the product and how their loyalty can be maximized in order to …show more content…

Therefore it will help us to evaluate weather marketing strategies effect Apple inc. rate of success or not.

INTRODUCTION
Technology industry provides foundation for activities such as computer system, chip production, communication and information systems. The organization belonging to this industry serves as manufacturers and developers of the product that increase production and efficiency of cell phones, television, computers and other information and communication system. It is a big industry with a high growth potential.

MARKETING STRATEGY

Marketing strategy is the goal of achieving a sustainable competitive edge and maximizing sales. It includes all long term and basic activities in the field of the marketing that deals with strategic initial situation of the organization and the evaluation, formulation, and selection of market oriented strategies.

DEVELOPING MARKETING …show more content…

• E.g.: showing the logo of Apples brand and asking which brand does this logo belongs to
 Brand recognition: is when consumers have knowledge about the brand when they are asked questions to particular brand
 And they are able to differentiate that brand.

BRANDING STRATEGY OFAPPLE
Apple Inc uses the apple brand to compete across competitive markets. The company is establishing strong marketing presence relative to the rival in the advertising market. The consumer electronics industry with products such as iPod music distribution through iTunes music store, the iPhone market with Apple Iphone games, magazines, books and applications publishing via the AppsStore for iPhone ,movie and T.V content distribution with Apple T.V.

BRAND EQUITY OF APPLE
Companies can create brand equity for their product by making them superior in quality, easily recognizable and reliability. Brand equity is positive if the consumers are willing to pay more for a branded product than for a generics

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