Marketing Strategy In Digital Marketing

Digital marketing is the term used to describe the way in which businesses, corporations and companies make use of technology in order to reach their specific target markets. They do this in order to draw attention to their brand or product and lead consumers into buying the product or service being promoted.

We did not always have technology at our finger tips to make life so much easier, and by businesses using technology to their advantage in marketing their brand name and image – they have made their business much easier to reach and access for customers when they wish to do so.

Context of study:

Digital marketing specifically with in Mr. Price apparel, has influenced their success as a business over all. Mr. Price apparel has a very

Price apparel adapted their digital marketing strategies to suit their specific target market?”

Through my research task I wish to fulfill the following aims:

1. What are Mr. Price apparel’s marketing strategies? Especially with regards to digital marketing.

2. How do digital marketing efforts correlate with Mr. Price apparel?

3. Have Mr. Price apparel’s digital marketing strategies played a role in the overall success of Mr. Price as a whole business?

4. Is Mr. Price apparel’s target market aware of its digital marketing efforts?

5. Which digital marketing efforts are most used or prevalent amongst the target market?

Hypothesis:

Mr. Price has produced their digital marketing sector in such a way to be exactly directed at their younger target market, through their smart and effective use of social media and technology.

This hypothesis will either be proved or disproved throughout the research task by the use of both primary and secondary research. This will be done in order to come to a comprehensive answer in the

Many brands make use of technology and digital marketing when it comes to promoting their brand or services. In this day and age it can be said that the use of digital marketing and social media in businesses has increased dramatically as has the use of technology in today’s generation. Businesses have used this to their advantage and made their business or services easy to access via social media and internet access.

Digital marketing is beneficial with in retail businesses as it allows the consumers to access the stores easier rather than physically going out and shopping at the store – they can now shop from home on certain businesses online stores such as Mr. Price has. Digital marketing is a fast way of getting the word out and can be communicated with customers in just a few seconds rather than going and handing out hard copies of flyers for example. Retail businesses can even make use of indirect marketers through social media such as fashion bloggers which will then tag the brand they are wearing and then influence viewers of that post to go and buy that clothing item or