1.1.1. STRENGTHS 220.127.116.11. Scale of operations Wal-Mart is one of largest retail company in the world. With more than $400 billion revenue and more than 10.000 stores, it exercises great buyer power on suppliers to reduce prices (Laura Barbera Marcilla, 2014). Also, its size allows the company to advantage from economic of scale, which in time conduce to a lower price of products for the final consumer.
Although Nike have more than 44,000 employees worldwide and thousands of retail in the world but the price is stability. It will be easily giving the consumer make the decision in short time when buy the Nike’s product without compare with other Nike retail. Weakness 1. High Prices Nike is a strong brand at the global market and it normally sells the product in the market with high price to get higher margins and profit value. However, many competitors cost of the footwear is lower than Nike in the market, particularly in emerging markets, this can give consumers get many choice about the footwear.
The exports of paracetamol during 1992-93 from India were estimated to be about 2400 MT. Exports of paracetamol is estimated to rise at an average annual growth rate of 15% considering the huge scope that exists for export of paracetamol. However, this will be possible only if Indian producers continue to compete with large international producers of paracetamol regarding the price and quality. Adoption of nitrobenzene route by few manufacture producing paracetamol by phenol/PNCB routed, as the former route has been proved to be most cost-effective. The domestic industry must evaluate the strategic implications of the new technology and take necessary actions to meet such competition
3.0 Marketing Mix Strategies With its mission ‘to be the best sports company in the world’, Adidas Group is committed to constantly strengthen its brands and merchandise to enhance its competitive position. Adidas’ marketing mix analyses the brand and company that 4Ps, which are Product, Price, Place, Promotion, are covered and illustrates the marketing strategy of Adidas. 3.1 Product: Adidas’s product mix strategy covers its whole product line across many types and sports. The main product is footwear in many styles and designs. Apparel’s and accessories is the secondary product.
Because of the weather, people need to buy clothes for each season. Especially United States, it has one of the largest clothing marketing in the world. According to statista (n.d,) the size of the clothing market in the United States was 225 billion dollar in 2015. It was same size of the 28 percent of global clothing industry. In addition fast fashion brand help to grow the clothing industry.
A RM5,000 of ten months fixed store allowances will be given to our retailers as a token for them to display our product at strategic shelves in their store. Moreover, the budget allocated for logistic will be increased every three months due to estimated expands of distribution reach. During festive season such as International Women’s Day and Mother’s Day, the budget will be allocated more to push the sales. However, there will be less money being budgeted for promotional activities in non-peak season such as June, August and October because big promotional activities such as contests and campaigns will be launched in the following
As everyone known, H&M is a ‘fast-fashion’ retailer. As the case mentioned, currently H&M had 2,206 stores around the world. The business model for H&M is provided latest fashion trend, good quality product with affordable price to its customer. One of the smart strategies of H&M is collaboration with many world class designers, such as Alexander Wang, Balmain designer Olivier Rousteing and Versace designer Sonia Rykiel. The collaboration with world class designer made the customer feel they are purchasing high fashion shirt that they normally cannot afford.
To keep the image of a luxury brand, Burberry does not compete directly on price in its marketing mix with its competitors but product design, durability and perception. The pricing is done on deeper evaluation on market demand and competitor pricing, so after following customer demand and the willingness to set up the price, it keeps the customers. Burberry has its presence through 497 stores in close to 50 countries. As all the target customers are located in developed countries, all of the stores are mainly located in highly populated areas, which can guarantee a definite revenue to the firm. At the same time equal number of people buy online form burberry.com which constitutes a large percent of
Strength One of the greatest strengths of New Balance is having strong brand equity. Being known as one of the oldest sportswear companies in the world, New Balance has its name established for having high quality and innovation products with strong emphasis in research and development. For instance, the brand differentiates its products from competitors with technical innovations such as a mixture of heel counter, gel insole and greater sizes selection for different type of feet, specifically for very wide or very narrow widths. In terms of technology, New Balance uses 3D printed midsole technology to create customized shoes for elite runners, based on an their personal inputs and biomechanics(16). New Balance’s brand pillar “athlete first”
This attribute or service that makes a company or firm superior to other competing industries is called competitive advantage. The reason why Zara is better and more favorable to customers than other companies is because of its competitive advantage. One of Zara’s competitive advantages is its ability to quickly introduce new products to the market. Zara releases new designs almost every week, which is a huge deal because this means that it is always up to date with fashion trends and it also means that their customer can really rely on them when it comes to satisfying their own fashion needs. Zara basically can quickly transform an ordinary sketch to a product in the store in the matter of two weeks.