Nokia Behavioral Strategy

Nokia Behavioral strategy for 2016,

In 2016 Nokia should build up a ground on which customer will have price sensitivity of their products.

3.4 Target Marketing

3.4.1 Target Marketing Strategies

Differentiated Target Marketing Strategy: Differentiated Marketing also called as multisegment marketing is where in a company attempts to appeal to two or more clearly defined market segments with a specific product and unique marketing strategy tailored to each separate segment (Chernev & Kotler, 2012).

Nokia is using differentiated target market strategy with its Lumia smartphones. The differentiation is physical and non-physical. Physical is observed with the phone’s design and customization possibilities trough the different color offering.

Opportunities Threats

• Market for all ages: The potential business is developing as kids are turning out to be more inspired by cell phones at ever-more youthful ages and elderly individuals are attempting to stay aware of the inexorably quick pace of innovation.

• Existing brand reputation: The current brand notoriety can be utilized to expand on promoting methodologies and make an in number bond to millions.

• Inovation of new product: Altogether new potential outcomes would open up, if they somehow managed to participate in the tablet PC market.

• Joint venture: With Microsoft as an associate, Nokia and Microsoft advantage from one another, as both organizations have an awesome faithful purchaser base • Strong price pressure: Nokia needs to confront the always intensifying value wars with contenders because of the solid value weight from the Asian market with its better dissemination channels.

• New innovation from competitors: Another threat may be the dispatch of another, imaginative item from opponents that Nokia has just minimal opportunity to stay aware of, as they are as yet attempting to make up for lost time with the most recent

Nokia's current pricing strategy is based on profit oriented. For bleeding edge innovative items that are recently planned by the organization R&D, the organization utilize first the skimming marketing strategy, and after that reduction the cost. While for savvy items that attention on economy, the organization utilize the penetrating pricing strategy (Nokia, 2015).

Recommendation for 2016: Nokia should focus 100% of their marketing efforts on selling their products. Everyone is a potential customer and they don’t want to spend their money to buy what the company has to offer. Customers will buy more products and services if Nokia use aggressive sales techniques in order to persuade them to buy. High sales volumes is equal to high profits for the company.

3.6.3 Place (Distribution Channel) Analysis

This refers to the chosen outlets for a product or service, for a product to be very successful it must be easy to access. There are three types of