Essay On Airbnb

CARDIFF METROPOLITAN UNIVERSITY

UNIVERSAL BUSINESS SCHOOL TOPIC: - The Marketing Strategy of Airbnb.

Module Leader: Prof. Siddhartha Bose

Subject: BSP5071 Business In Action

Name: Jaya Lalwani

Batch: Level 5 (BABM2)

Cardiff registration: ST20076751

Signature: ___________

Table of contents-

Introduction of Airbnb-...........................................................3

Marketing strategy of Airbnb -…..............................................3

Result of marketing strategy: - ….............................................5

Conclusion..........................................................................5

References..........................................................................6

Introduction to AIRBNB: - Airbnb is a

This created more than $30,000 for the company and also appealed Y Combinator’s Paul Graham, who invested $20000 to meet new users and establish their market in New York. After three months they had a gainful business model to attract West Coast investors. Since then the site has prolonged from air beds and shared spaces to private islands, igloos, tree houses, castles, tipis, boats and many other properties. (HELM, 2014)

Marketing strategy of Airbnb: - Airbnb recognized that they basically need two components host and traveler and the only medium to collaborate host with traveler was to enhance the digital media aspects in which Airbnb is dealing. So a clever strategy was implemented involving two digital marketing. (Joseph B. Lassiter III and Evan W. Richardson,

Every strategy they use is out of the box strategy that leaves a lot of profitable impact on Airbnb market. The transformations that they have done in traveling industry and how people are comfortable while travelling are immense. It furthermore is still planning to improve and redefine the experience by getting in touch with local merchants and chefs using various communication medium. So far studying these marketing strategies it can be said that Airbnb uses digital marketing very effectively and the future campaigns, ideas and plans would be more inspiring. (Kris Kelly,