Marketing Strategy Of Billy Jack's

Milestone 1

Goals

Market Goals

Billy Jack’s has been built on word of mouth and that is how they have built their business up. The overall goals for marketing are to keep growing internally to match the demand from the stores and the wholesaling they currently do. They want to be a household name where everybody knows us and they are up there with the best pizza around. The company’s main focus is to build a large client base at all their current locations since they are so new and then start segmenting the market and decide on whom they want to target. Billy Jack’s marketing goals are concerned with growing its brand recognition and building its competitive advantage by being the best pizza in the town. Their main marketing activities and

First off, they use the radio to target customers and these ads are broadcast an hour before lunch and dinnertime. Next, they have a sponsorship agreement with the Tri-City Storm semi-pro hockey team where they receive video board recognition and a public address announcement to the crowd. This happens at every home hockey game for the Tri-City Storm. Another sponsorship Billy Jack’s does is Loper Luncheon, at this event he caters pizza to the Health and Sports Center where his employees serve it and the consumers listen to the University of Nebraska at Kearney coaches talk about the upcoming season. Next, NTV’s Good Life comes and does their show at Billy Jack’s Kearney location. The name of the company gets mentioned many different times throughout the segment and people come into the restaurant as well to listen to the show. They have the talk show come in at times when business is typically slow, so they get a boost in sales during downtime when business is slow. Another way, Billy Jack’s markets its locations is by hosting concerts, they had BJ Jamison come out and perform around the time they just opened up the Cheyenne location. Next, they are very active and interact with consumers on all major social media platforms like Facebook, Instagram, and Twitter. Finally, the biggest marketing strategy they do is the word of mouth this comes in the form of people sharing their experiences and catering to different events and places like weddings, schools, and