Coca-Cola Advertising Strategy

Why drinking age should be lowered? If one is considered an adult at age eighteen in most of the country, are they not allowed to purchase and legally consume alcohol? The minimum legal drinking age needs to be lowered, and not just for that reason. The amount of teenagers with drinking problems and alcoholism is far greater than in Europe, where drinking ages are far lower. Also, studies show that the current minimum age drinking laws have been ineffective to a high degree.

My advice is to wean yourself off soda slowly. Soda is like any other addictive substance; it’s hard to quit! Maybe try lessening your consumption of soda from 4 days a week to 3, 2, and hopefully 1, until you reach one soda a month or none at all! Try safe alternatives like sparkling water, natural cane sugar drinks, seltzer, or unsweetened tea. If you are going to take anything away from my presentation let it be this: All sodas have way too much sugar, toxic chemicals, and many consequential health hazards.

Well it does keep alcohol from being so easy to get for people younger than 18. If the age was lowered it could possibly make it easier for people under 18 to get it, as “Newly-legal drinkers often purchase alcohol for their underage peers, creating a "trickle-down" effect. Surveys show that the most common source of alcohol among 18- to 20-year olds is their 21- to 24-year-old peers.” (Should the Drinking Age Be Lowered from 21 to a Younger Age?). Alcohol can also effect developing brains, and as an 18 year old, your brain has not yet fully developed. The developing process for your brain could be hurt or affected by heavy short term or long term alcohol effects.

It is just common sense. At least two-thirds of all American adults are considered obese (Park), not including the children and teens. But a government influence on our diet alone will not be able to solve this issue. They need the motivation. They need to become used to smaller and healthier portions.

But you may say that there shouldn 't be labels on sweet drinks because people shoul be able to make there own decisions. ' 'But you also must understand that there is 30 to 49 grams of sugar in one 12 ounce soda ' ' I found this evidence on everyday health.com . But I can understand that others may thinks that putting warning lables on sugary drinks wont help. But you also must understand that too much sugar can lead to obesity or diabetes. Clearly we should put lables on sugary drinks because there is an enormous amount of sugar is one 12 ounce can of soda.

But while it has succeeded in that, it is also believed that tougher rules, such as DUI rules and seatbelt safety rules have also played a part in this decrease. However, this higher drinking age hasn’t reduced drinking, its only “driven it underground,” Gabrielle Glaser states in her NY Times article. It has been driven underground to the riskiest settings, high school parties and frat parties that are unsupervised. This age raise segregates the drinking away from adults that can model moderation in drinking. If an 18-year-old high school senior is shown by his/her parent(s) how to drink responsibly and in moderation, I believe that it would greatly help in reducing the chance of making bad decisions by overdoing it, such as driving while drinking.

Magazines and websites everywhere now have celebrities advertising their latest switch to the gluten-free diet. This forced way of life for those with Celiac disease has now become trendy amongst those who can tolerate gluten. Non-celiacs across the world are now taking this protein out of their diet in hopes to lose weight, become healthier, and gain energy; however the opposite effect is taking place in many cases. Removing gluten from one’s diet when they do not have celiac disease or any other gluten allergy is not beneficial and in a handful of cases is harmful. The majority of people removing gluten from their diet are not educated on what makes up gluten.

Accustomed to such inconsistent treatment. ……young people are bombarded with mixed signals about the scope of their rights and the depth of their responsibilities. And most of those mixed signals come from the laws of state and local government.” (Governing.com Page 1) These confusing laws make nothing easier and in fact they make young people’s lives more difficult. My opinion on the whole situation is that the drinking age should be lowered because of binge drinking. Since the drinking age has been twenty-one it has not stopped underage teens for drinking and has actually caused more problems.

In their constant battle with Pepsi over market share, Coca Cola puts a lot of emphasis on brand recognition in and attempt to increase the sales of existing products in existing markets. Finally, the use of the market development model is evident by the fact that Coca Cola is the world’s most recognized brand. Coca Cola, unlike Ruth’s Chris, enters into markets that are undeveloped. They provide a highly commoditized product for a very low price. This allows them to have a larger geographical footprint than Ruth’s Chris.

EXECUTIVE SUMMARY Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain.