Marketing Strategy Of Kasico

Name: Sophia Kafui Teye (PUCGS140091)

Course: Strategic Management

Lecturer: Prof. Capt Sam Addaih

Assignment One

TABLE OF CONTENT

Executive Summary……………………………………………………………………………………..2-4

Company Description……………………………………………………………………………………….5

Corporate Mission, goals and objectives…………………………………………………………….6-7

Situational Analysis……………………………………………………………………………………………8-9

Statement of marketing objectives…………………………………………………………..........10-11

Generation and Selection of Strategy………………………………………………………………..12-13

Marketing mix……………………………………………………………………………………………………..14

Conclusion………………………………………………………………………………………………………….14

Referencing………………………………………………………………………………………………………..14

EXECUTIVE SUMMARY

Funky Clothing Company Limited’s strategic

They include culture, population size and growth, population age and ethnic mix, lifestyle changes, etc. As a company engaged in sale and distribution of outdoor clothing, most of our target market are skewed towards all age groups. We have unique products for all of these groups, as their educational level increase, their earning capabilities are also high, meaning that, more business for our continuous existence.

Technology helps in new product development and also aids in the improvement of processes in an organization.

Legal factors are connected with the legal environment in which firms operate. Every business must operate within the confines of the law in order to appeal to more customers and avoid legal suits that would lead to fines, charges and penalties. My organization insists on all staff updating their knowledge on industry regulations by the use of regular press release, enforcing compliance requirements, training as well as seminars.

SWOT Analysis is a useful technique for understanding an organization’s Strengths and Weaknesses, and for identifying both the Opportunities and the Threats that the organization might face. It helps organizations to carve a sustainable niche in their market. The components of the SWOT analysis are determined by the operations of the firm, whereas conversely, the components of the PESTEL analysis rather determine the operations of the

Though its history is short, Funky Clothing has enjoyed a steady increase in sales since its introduction three years ago. Priscilla has an undergraduate degree in marketing and worked for several years in the retail clothing industry. Sophia works as an Investment Banker. Priscilla and Sophia who have been friends since college, decided to develop and market a line of clothing with a unique, yet universal appeal to outdoor enthusiasts.

Funky Clothing Company Limited reflects Priscilla and Sophia’s passion for the outdoors. The company’s original cotton T-shirts, baseball caps, fleece jackets and vests bear logos of different sports—such as kayaking, mountain climbing, bicycling, skating, surfing, and horseback riding. But every item shows off the company’s slogan: “Go Play Outside.” Funky Clothing sells clothing for both men and women, in the hottest colors with the coolest names—such as sunrise pink, sunset red, twilight purple, desert rose, cactus green, ocean blue, mountaintop white, and river rock