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Marketing Strategy Of Lenovo

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Lenovo is one of the world’s leading personal technology companies, mobile internet device and producing innovative PCs. A global fortune 500 company, Lenovo is the world’s largest PC vendor and third largest smartphone company. Lenovo is one of the largest manufacturers of electronic items like personal computer, mobile phones, tablet computers, workstation, servers and electronic storage. The Lenovo brand came into existence only in 2004, the company has a much longer history. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC Company in China. Legend Holding changed its name to Lenovo in 2004 and in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry …show more content…

Lenovo is creating real differentiation from the competition to its vertically integrated end-to-end business model. This model is uniqueness among major technology companies and is sources of competitive advantage, helping to bring more innovation to market, more efficiently and aggressively attack the PC opportunities. Lenovo expands globally establishing even deeper roots in each major market, investing not only in sales and distribution, but also in local domestic manufacturing, R&D and other high-value functions. Lenovo owns the greatest track record for innovation in the PC industry, consistently winning awards and receiving rave reviews. Lenovo remains committed to innovation across their entire device portfolio and will continue to leverage into the history of technological breakthroughs into new product categories that drive future growth. Innovation is how Lenovo achieves competitive differentiation and drives new market opportunities such as mobile internet, digital home and could …show more content…

MISSION STATEMENT OF LENOVO Mission of Lenovo is that it will create personal devices more people are inspired to own, a cultural more people aspire to join and an enduring, trusted business that is well respected around the world. Lenovo aspire to achieve this vision and mission statement by leading in three key areas which is personal computer, convergence and cultural. Personal computer is lead in PC’s and be respected for the products innovation and quality. Convergence is lead the industry with an ecosystem of devices, services, application and content for people to seamlessly connect to people and web content. CULTURE OF LENOVO Culture is become recognized as one of the best or most trusted and most well-respected companies to work for and do business. Lenovo always utilizing the five P’s (PLAN, PERFORM, PRIORITIZE, PRACTICE and PIONEER). Culture of Lenovo is consistently raise the bar on delivering break-through innovation, award-winning designs and strong financial

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