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Marketing Strategy Of Maruti Suzuki

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MARKETING STRATEGIES OF INDIAN AUTOMOBILE INDUSTRIES: MARUTI SUZUKI INDIA LIMITED
Abstract: The word “strategy” plays a crucial role when it comes to improving a business. Despite having global opportunities, there are still some risks involved while dealing with the needs of consumers. It is highly important that a company/organisation maintains consumer centric ideas and aggressive marketing strategies to maintain its reputation in the market. Maruti Suzuki has marked its name by adopting innovative marketing strategies. Company has adopted various strategies that include Brand positioning, Advertising Distribution etc., to capture the market. Some of its unique strategies include Teacher Plus scheme, 2599 Scheme, Change your life scheme. This case study discusses the unique strategies that Maruti Suzuki India ltd implemented.
Introduction: Maruti Suzuki India Limited formerly known as Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, Japan. It has been a pioneer in Indian market for over two decades now. Despite a tough competition given by the other upcoming automobile industries, it has remained profitable and has succeeded in transforming itself from a successful Public Sector Company to the most happening Multi-National Company in the world. In the year 1982, Maruti has signed a venture and joined the Suzuki Motor Corporation and has turned out to be the first Indian company to excel in the mass production by selling over millions of cars in India.

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