The Company operates and franchises McDonald’s restaurants, which serve a locally-relevant menu of quality food and drinks sold at various affordable price points in more than 100 countries. McDonalds is also the second largest restaurant network. Strengths- The Strengths of McDonald’s are big numbers of restaurants and its marketing success. McDonald’s have 36,899 restaurants in 120 countries and McDonalds most successful promotions ever is with DreamWorks Shrek the third. I would say the brand name of McDonalds are their biggest strengths.
It serves different versions even in different places within each country. McDonald is a global brand which is available globally but marketed locally. Even though customers are aware that it is a global brand but when companies make it a glocal brand, the customer feel close and develops a sense of belongingness, and it is this, rather than its universal availability, that enhances its equity. It is rightly said that “a brand is said to have personality, an emotional bond to the customer that grows out of the perceived characteristics.” Through its recent advertisement theme “I’m Lovin’ it”, McDonald’s have succeeded in developing an emotional bond between McDonald and its customers across 100 countries. Therefore any effective & well-managed brand can add tremendous value to its customers only when it is communicated
Ordinarily the vast majority of the retail organizations bring advancements periodically, regularly to support their deals. Be that as it may, the fast food industry is very diverse in the region of sales promotion. There are likewise fascinating sides directing to this research that the goal and estimation of the sales promotion, how vital impacts of sales advancement can be accomplished and figure out the incapability of the business advancement. Therefore the information gathering from this exploration that can prompt give a superior thought regarding the viability of offers advancement system with respect to expanding deals by KFC
Rationale/Executive summary The research task I have compiled will focus on one of the world’s most popular and recognizable brands, McDonalds. In this task I shall complete a SWOT analysis, stating McDonald’s strengths and weaknesses in the micro environment. By completing the Porters six forces model,I will analyze the various challenges experienced by McDonald’s in the market environment.In addition, I shall analyze the challenges encountered by McDonald’s in the macro environment by using the P2E2STLE analysis. On completion of the analysis of the various environments that McDonald’s operates within,I will provide them with a strategic plan. McDonald’s is currently one of the most popular fast food restaurants in the world.It is renowned
This would allow for people that cannot afford the higher cost meals to be able to purchase products/food at a Steers franchise but it would also allow Steers to continue making financial gains by using a wide variety of strategies to satisfy the public and meet the customer demands. Porter’s Five Forces Model Porter’s Five Forces Model for Steers Availability of Substitute Products Substitute products not only include other fast food franchises that sell the same type of product such as McDonald’s and KFC Substitute products also include food franchises such as Debonairs, Primi Piatti, Anat and Fish & Chips. Level of Rivalry in the Market There are several other fast food franchises that are in the same area of the shopping mall as Steers, this will allow for customers to choose which franchise they want to purchase
McDonalds Objectives of McDonalds McDonald’s is the world leading global food service retailer, which operates- owned and franchised restaurants serving locally relevant menu of foods and drinks at affordable prices. It has a total of 36.258 restaurants in 119 countries.The following graph shows the different operating model of McDonalds. The company believes that owning and operating restaurants contributes to be perceived as a credible franchisor and provide to the personnel a venue for operations training experience. Additionally, in these restaurants is possible to further develop and improve operating standards, marketing and pricing strategies that will benefit all the chain. Under the franchise model, the company owns the real estate while franchisee bears the equipment, signs, seating and décor expenses.
Another way is to make Goody’s something more than a simple burger house and it could offer coffee or some kinds of deserts. Goody’s as the biggest company in its sector in our country has been able to upgrade her menu and expand its restaurants all over our country. SWOT Analysis “SWOT is basically a business tool that deals with the internal and the external factors of the business. It is an acronym which stands for: strength, weakness, opportunities and threats. It uses the basic data of the business to identify what strengths and weaknesses the business has.
Its successful operation and strategies which lead McDonald’s to become a worldwide restaurant nowadays should be further investigated; on the other hand, further suggestions in improving the company should be suggested. In the following, the aspects of supply chain as well as the E Procurement will be focused in this essay respectively. Supply Chain Management A supply chain management is an inter-connected business in the eventual supply of products and services requested by the end customers. In other words, it spans the overall raw materials’ storage and movement, working processes and finalized goods from the origin to the consumption. An effective supply chain management requires changing from the integrated individual function activities into the supply chain processes.
A loyal customer not only associates itself with the company but also brings in other customers for the brand because they believe in it. Source: Primary Data • KFC and Dominos may have a good menu, variety, taste and even more nutrition, but, McDonalds on Cunningham road makes the customer feel more valued and therefore, they are more inclined to recommend the restaurant to a friend. • The above data helps to infer whether the customers are attitudinally loyal or behaviorally loyal. It also shows the tendency of a loyal customer to switch to another brand. • Ironically, when it comes to how valued the customer feels in the restaurant and the most important task of recommending to a friend, McDonalds takes the lead.