Marketing Strategy Of Mcdonald's Pricing Strategy

At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of

They basically said that they keep their price lower than any other stores including their organic foods. Their vision emphasizes in great food with great price. There is another store that is similar to Trader Joe’s Market which is Whole Food Market, they also emphasize the same concept but to my experience, some of their products are overpriced compared to Trader Joe. As they put emphasis on great food, they say their products does not contain artificial flavors, no preservatives, no genetically modified ingredients or MSG. If you try to shop at Trader Joe, most of its products especially around the vegetable and meat aisle, you will see all organic labels.

Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.

‘It 's not just about getting kids to whine,’ one marketer explained in Selling to Kids, “it 's giving them a specific reason to ask for the product” (Schlosser 43). McDonald’s advertisements, for example, clearly have a straightforward aim: target children. They create an environment that children would enjoy; this includes the creation of Ronald and the decoration of the restaurant with fun, playful objects. Advertisers are so concerned about creating an impactful, meaningful ad that they spend time analyzing the specific age group they are working with. Schlosser evaluates the seven major nagging techniques that accompany most children’s request to buy something or go somewhere.

Family Life Cycle Different family units seek different types of food. McDonald offers different food sets where each family unit can choose according to their needs. The value meals are offered in a different portion of foods. Social Class is targeted at a range of social classes which

The diagram above shown the CPM of McDonald’s and its competitor, KFC and Burger King; indicates McDonald’s is in a strong strategic position than its competitor. Some of the reasons McDonald’s is successful and has high market is due to it strong brand name recognition, a strong customer loyalty, and its global expansion. Furthermore, McDonald’s is also invested a large sum of money in advertising and very well known toward it charity program through Ronald McDonald’s House. Nevertheless, there are areas in which the organization can improve.

For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest. Burger king have established a data driven marketing process whose main focus is driving restaurant sales and traffic, while targeting a larger consumer

We clean up after ourselves, get our own food and our own drinks and sauces. This is taking the place for the need of waiters and waitresses, making it cheaper on McDonald’s staff. Quantification and calculability can be described as quantity over quality. We would much rather have more unhealthy food for a cheaper price whether than paying more for healthy food. Predictability is represented by how well we know McDonalds and we always know what to expect, where the menu is and what’s on the menu.

Their comment will also improve the company management style and the company profit. Customers is one of the most important stakeholders to the company. Suppliers Suppliers are the internal stakeholders as they work with McDonald’s. McDonald’s have many different suppliers for their foods and drinks.

According to Wisnudewobroto (2011), KFC placed their products for high price but not overly high. However, to compete with other competitors, KFC trickle down their price for only the selected items during mealtime to focus on both middle and lower class people to penetrate both sides of the market. If the product price are too low, it might lead to customer perception that the food have a poor quality, while charging for the product too high price might cause customer to switch their preferences to other competitors. KFC also will take into consideration on the probable reaction from other competitors in the pricing

The Similarities and Differences of McDonald’s and Wendy’s Corporate America has taken a stranglehold on American nutrition and eating habits. McDonald’s food has dominance over the market with its cost effectiveness and availability. In contrast, Wendy’s has superior products with higher prices. While these fast-food giants have a massive place in America, they have their similarities and differences. Wendy’s and McDonald’s demonstrate these traits in cost, diversity, and quality.

Chipotle Mexican Grill has become a giant in the world of fast food/sit down restaurants with its unique food and its incorporated supply chain, with over 1,900 locations. As a focal point the restaurant has emphasized its ability to include quality ingredients from local producers on their available menu. Some of these ingredients include fresh vegetables, herbs, spices and naturally raised meat. They have used local sourcing for most of these products but have still used certain big name countrywide suppliers for some of their product. The roughly 100 suppliers for its 64 ingredients that deliver their purchased items however, don’t include local farms.