Strategy of Microsoft and Nokia Both Microsoft and Nokia have mentioned the acquisition in the 2013 annual report. Both companies have outlined a clear strategy that will connect the two businesses together. For Microsoft, the leadership team has highlighted three aspects for enhancement in 2014. First of all, Microsoft has designed a new organizational structure that was introduced in June 2013. The changes are small but were considered very effective.
The process first starts with identifying a customer and maintaining all the corresponding details into the CRM system which is also called an ‘Opportunity of Business’. The Sales and Field representatives then try getting business out of these customers by sophistically following up with them and converting them into a winning deal. Customer Relationship Management strategies have given a new outlook to all the suppliers and customers to keep the business going under an estimable relationship by fulfilling mutual needs of buying and selling. Customer Relationship Management (CRM) is a strategy for managing all your company’s relationships and interactions with your customers and potential customers. It helps you improve your profitability.
Conclusion Like ZARA posted on their official website, they believe that the customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network. (ZARA, n.d.) ZARA’s core competencies are related to planning processes and meeting their customers’ needs. The company analyzes business using Porter’s value chain to determine if it can meet the requirement of customer and market better than SWOT analysis. SWOT analysis is an easy model that everyone can use it to get the basic understanding of business; the terms used to describe factors were general and often vague. In the dynamic and turbulent fashion industry, ZARA in the face of complex challenges and opportunities as the most valuable brand in the INDITEX and one of the most popular fashion brands, markets are unsuited to the inherent rationale of the SWOT approach.
Integrated Marketing Communication Currently in a highly competitive and fragmented market, where information technology and electronic commerce are in continuous development, a business cannot fail to have good strategies Integrated Marketing Communication. It is one of the keys to success of a company, whether multinational or SMEs. Everything Communicates We know that everything communicates, but you should know the proper way to communicate with internal (employees) and external users (customers outside the company), which is in constant change. As a result any company wishing to achieve success, that the market perceives and marketing closer to the reality of the image you wish to achieve company or product must stay ahead. The market
Moreover, receiving customer feedback and solving them efficiently, and keeping customer satisfied, is the toughest task to perform. Till the moment One Plus has overcome all of these tasks very efficiently and established as a brand in the international market. As their slogan says “Never Settle”, company is continuously improving their products from all aspects. One Plus entered in the market with the trendsetting marketing strategy of Invite. Being an amateur startup; the way One Plus used different marketing strategies successfully, competed and established in the market, changed in their strategies knowing the future trend of the market, these all factors majorly motivated us to study many facets of marketing strategies of One Plus.
Suppliers: Suppliers are extremely powerful part for an organisation. Nokia comprehend the critical of them and attempt to address their issues and desire, for example, early installment, propelled installment, focused quality, communication normality, inclination of item and so forth. External Stakeholders Clients: Nokia progressively connect with clients on issues identified with supportability. Strategy administrators - Nokia's greatest clients - hope to meet elevated requirements of corporate duty in their own particular operations and progressively in their store network. Nokia keeps on accepting enquiries and evaluation demands about social and ecological execution from their operator clients.
BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes. It's ads will be found where ever the business professionals go to search for information gathering. BlackBerry is using effective marketing plan and stratagies in order to captivate it's target market with a thrill of using its new phone.
Samsung Electronics At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society .Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from around the world, and give them the resources they need to be the best at what they do. The result is that all of our products—from memory chips that help businesses store vital knowledge to mobile phones that connect people across continents— have the power to enrich lives. And that’s what making a better global society all is about. In this TMA I will analysis Samsung strategy by two type of tool first one SWOT analysis and second one 4 Ps which include : Product Strategies , Pricing , Promotion , Positioning.
Specifically designed to enter the market strongly and gain new customers. 2. Marketing environment: Marketing environment has a major effect on the marketing due to this, I will be aware of the marketing environment changes, by collecting and classifying all the information about the factors which affect the market of Nokia negatively or positively. 3. The CRM: One of the keys forces of success for any product or service is clarifying and identifying customer’s needs, want, demands, experience, and decisions, so
"In the midst of your “junk” mail, one particular piece catches your eye, one advertising a techno gadget you’ve had your eye on for a while. And there’s a sale on it—all you have to do is enter the following code on the website…" DIRECT MARKETING AND SALE VOLUME - A STUDY OF CORRELATION AND EFFECTIVENESS ABSTRACT The desire to maximize marketing effectiveness and cut back communication costs has multiplied the importance of direct marketing and reliance on processed databases, customized persuasion, and other consumer information intensive strategies and tactics. Direct marketing is practiced by businesses of all sizes. A direct advertising campaign aims to deliver an honest return on investment by showing how many potential customers responded