Marketing Strategy Of Samsung

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STRATEGY OF VARIOUS COMPANY-APPLE AND SAMSUNG SUBMITTED BY: STEFFI THANKACHAN AUD0863 KERINA GABRIELLE RAMOS AUD0870 COURSE: BBA GENERAL SECTION B YEAR: 2014-2015 GUIDE NAME: Dr Geetanjali Ramesh Chandra DATE OF SUBMISSION: 17-11-2014 ABSTRACT Apple is a multinational company established to create and sell consumer electronics, computer software and personal computers in 444 stores and gobal sales of about $ 16 billion . Samsung Electronics was founded in 1938 by Lee Byung-chul , as a trading company. Among the next three decades , the group diversified into the field , including food processing , textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and mid-1970s construction and shipbuilding industries,these areas lead to its subsequent development. Samsung diversified their businesses worldwide , which leads the global market in high-tech electronics manufacturing and digital Media The main purpose of this study was to analyze the study of Apple and Samsung 's marketing strategy which will help us to understand consumer brand and their loyalty to gain the importance of improving the competitive spirit. In addition , it also helps to understand the strengths, weaknesses , opportunities and

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