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Marketing Strategy Of Shoppers Stop

1389 Words6 Pages

Introduction
Shoppers Stop was founded by K Raheja Group in 1991. It started its journey by opening its first store at Andheri, Mumbai. Shoppers Stop is one of the leading retail stores in India. It began by operating a chain of department stores under the name “Shoppers’ Stop” in India. Shoppers Stop has 69 stores across 32 cities in India. Its current MD and CEO is Govind S. Shrikhande. Shoppers Stop has progressed from being a single brand shop to a family orientated fashion and lifestyle store. In 1999, Shoppers Stop became the first retailer in India to adopt and practice Enterprise Resource Planning.
With an unparalleled assortment of the leading international and national brands in clothing for men, women, and kids; accessories, fragrances, cosmetics, footwear; home furnishing and decor products, Shoppers Stop stores aim to provide shoppers a truly international shopping destination.
Innovation being their key driver, Shoppers Stop has adopted a new philosophy of "Start Something New" to give retail a new dimension. They endeavor to Start Something New in performance. Start Something New in products. Start Something New in customer service. Start Something New in Life. MARKET SEGMENTATION
Shoppers Stop has segmented the market on the basis of money measurement.
1: Premium Class
2: Economy class
The more a person spends the more he/she maintains the cordial relationship with the company. Shoppers Stop has brand association with premium brands like Giorgio Armani,

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