The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well. The mass media is primarily employed by the companies in order to reach a mass audience thereby making the process of marketing more
This would lead to more consumer friendly experience and will increase sales. o Image building among corporate- Increased network of dealers and distributors will help in image building strategy, as more people will be connected to company. It will help improve its operational efficiencies and strengthen awareness about the Lenovo brand. • More focus on Corporate Social Responsibility Criteria- o Changing perception among consumers -Increase corporate social responsibility among other parts of country. It can launch schemes relating some part of earnings from laptops to be spent on education of children.
This may involve promotion of the product, creation of an extensive distribution process to reach a wider consumer area, and putting attractive pricing to lure more customers into purchasing the company’s products. Coming up with innovative ways of increasing the usage of the product will also, help a company improve its sales in an established market (Maria, Grandinetti, & Bernardo, 2012, p.
AEON also must need to adapt with fast the changing environment by upgrading themselves whereby doing sales through online to customers whereby providing all kind goods and services. This is one way to attract the customers because, customers like to do online purchasing because they save their own leisure time. This is one of good opportunity that must do by AEON in order to make their revenue high as well makes fulfil their customer’s satisfaction. The other opportunity that can be done by AEON whereby they can acquired other retailer that can’t perform well. This is because when AEON acquire one retailer company, the size of AEON will getting vast and their can attract more customers in order to purchase their goods
Costco looks to buy from local suppliers in order to cut down on distribution costs and appeal to the local tastes. This also benefits the local economy by supporting local businesses which in turn benefits Costco. Another reason why Costco globalizes is to stay ahead of its competitors, which prevents them from being a threat in the future. By expanding its market reach far and wide, Costco is safer from shifts in the market related to prices and products. It has many inflows of profit from all of its stores that it can rely on.
It is consistent and easily recognised. There are advantages to having a strong brand as it inspires customer loyalty, the branded items can command higher prices, it helps with a business’s appearance and image and lastly it adds credibility and increases confidence in your customers. However, a brand can be damaged much quicker than it can grow. A few things that will quickly damage your brand include, untrustworthy behavior, concern about public safety or health, poor customer service, obvious company financial difficulty and poor quality products. To create brand value, Debonairs and Romans should focus on Quality.
To increasing potential sales existing customer zealong has to improve their quality, product variety, packaging style, supply chain etc. by doing this zealong can increase their sales in existing market. Because, it’s a human nature that after sometime everyone want something new. 2. “Existing product for new
This helps to get the brand and product know and increase the sales of the product the company is selling to increases their chance of having a successful business. Some business owners don’t understand this method. Another way is just to simply purchase ad time on websites that have a
So, it actually helps in reinforcing the market position of the brands. In other words, co-branding helps in creating a deeper impact and brand recall among the target customers. Therefore, a diverse portfolio of brands helps gain more traction and exposure than just one product. Risk and Resource Sharing: If both the brands are looking to expand their customer base, then the brands can leverage each other’s strengths to capture the target market, mitigating the risks with economies of scale. Sony and Ericsson co-branded various products ranging from the walkman to mobile devices.
This is beneficial to the customers because they can pick products or services that fit within their needs and budgets (Ivanon 2014). They can opt for better quality products/services at higher prices or they can choose lower priced products. For example, the customers might opt for a room with sea view, pool view, or street view and pay more for it. It also assists the organisations retain the demand because the clients can get all they need in different packages, thus they generate large revenues and profits. At the same time, they offer superior quality products and services to clients; hence the clients enjoy utmost service levels for higher fees they