Marketing Mix Essay
Marketing Strategy or Marketing Mix:
The 'marketing mix' is a foundation concept in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".
It includes marketing tools known as promotion, place, price and product also known as 4P’s.
Product:
Dareen Lok is our product and it’s our service for the market. Acho Perfumery has launched a new product in the market. It launched a new product according to the demand of the customers. It main focus is to hit the market competitors and achieve the company goals.
Dareen Lok 100ml (men)
Dareen Lok 100ml (women)
These Two categories are being launched in the market.
Price: Price is the amount of money customer
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Reason: The reason for such simplicity is that it will give us more profit.
Justification:
There will be no fixed profit ratio from the product because there exist no contractors, whole seller etc.
Strategic Plan by Acho Manufacturers: The product is made in Raiwind. The Product (Dareen Lok) will be taken in a container to 5 cities to outlets every month. (At least once). The five cities are Lahore, Multan, Islamabad, Faisalabad, Okara. Then the product will be sold be in these cities in outlets.
Requirements for this strategy:
i. There is a carriage/container, which has capacity to take 10,000 samples of our product in one time. ii. There is a driver who drives that container required basically once in a month (as per
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