The sector accounts for about 14% of industrial production, 4% to the gross domestic product (GDP) and 17% to the country’s export earnings. It provides direct employment to more than 35 million people. This sector is the second largest provider of employment after agriculture. So, the growth and all round development of this industry has a direct effect on the improvement of the economy of the nation. The Apparel Market in India: The Indian apparel industry has a huge base in the country itself and it projects a steady growth in the coming years.
A typical retail store generally does all its promotions around discounts, price cuts and savings but is that what defines the retailer or is it the brand personality of the retailer. Retail sales are increasing worldwide. Asia showed the highest increase in retail growth this year with china leading the way. Looking at India, it has a current population of 1.252 BN Approx. According to AT Kearney Global Retail Development Index total retail sales in India are currently pegged at $925 BN and growth rate has been 5.8%.
Makeup market it’s one of its largest opportunities, and the company continues to lead in this market. Its M·A·C brand had a strong performance, Bobbi Brown and Smashbox also makeup this year as both brands expanded globally and launched exciting new products. Estée Lauder continued to boost its fragrance business and achieved strong results from its luxury brands. In hair care, they expanded their presence internationally and have solid growth led by Aveda brand, with strength in both salons and freestanding stores. Estée Lauder is obviously the number one prestige beauty company in many markets, such as the United States and the United Kingdom; in fast-growing emerging markets, such as China and Turkey; and in smaller, but high-potential emerging markets, such as Mexico and the Middle East.
It is one of the most popular brands of India, it is a benchmark for other competitors in India and is regarded as gold standard.’("Cadbury India"). The research question of this essay is “Evaluate the product and promotional strategies used by Cadbury over the years to maintain its market position in India?”.This essay will focus on how Cadbury is maintaining its market leader position over the years in India, through product and the promotional strategies that they use to promote their product. It will
Because Apple, Amazon and Netflix users are such active promoters, they bring in new customers at no significant marketing cost for their respective brands. What do Apple, Amazon and Netflix all have in common? Simplicity and reliability Apple, Amazon and Netflix all consistently score above their competitors in NPS. One reason for this is the simple reliability of each of their offers. All three companies have spent a great deal of time and marketing effort to highlight their relative simplicity next to their competitors.
Based on the review of 5 Financial Years information, international market condition, and growth of economies across the international financial market, below is the detail analysis of “Samsung Electronic So. LTD: • STRENGTH: Innovation is crucial to succeeding in the technology sector. Usually, the more a business invests in Research & Development expenditure (R&D), the more innovations it creates. Samsung has spent US$14.1 billion on R&D in 2015, which was the 2nd largest amount spent in the world. R&D spending strongly correlates with a company’s revenue growth and expansion into the new product markets.
Also, from the growth and investment perspective, regions that have high concentration of business activity at present and good Infrastructure – Amenities will have a comparative advantage over other regions that have saturated on this. 1. CITY GOVERNANCE - PUNE MUNICIPAL CORPORATION Pune Municipal Corporation is spread over an area of 243.84 sq.km with a population of about 31.15 Lakhs in 2011. In the past decade (2001-2011) it has experienced a population growth rate of 22.7 percent. Over the years PMC has grown in the pattern of concentric rings.
It is one of the most popular brands of india, It is a benchmark for other competitors in India and is regarded as gold standard.’("Cadbury India"). The research question of this essay is “what marketing strategies has Cadbury used over the years to maintain its market leader position in India”. This essay will focus on how cadbury is maintaining its market leader position over the years in india. This essay will analyse the strategies used and the implication of market research. The main aim of my essay is to analyze company’s techniques and strategies that they use for marketing in India.
At the same time increasing consumption of consumer goods and the restrictions put by the Government of India on plying of heavy goods vehicles in the cities particularly in the day time increased the demand of light goods vehicles in the market. Mr. Takachi Kikuchi, MD, Isuzu Motors India says that, “The pickup trucks and utility vehicles are the fastest growing segments in the last 2 years”. The Indian automotive market is at a tipping point, and the real growth is only starting now. In particular, the pickup trucks and utility vehicles are the fastest growing segments in the last 2 years and we expect the growth to continue. The pickup trucks segment today accounts for the largest share of the overall commercial vehicle market at 35% and Utility vehicles now account for 20% of the passenger vehicle market.
Abstract Pakistan’s GDP stands at 269.97 billion USD with major contribution of 52.7% by Service sector which is major contributor to its economic growth. Information & Communication Technology (ICT) among other service sectors has proved to be the fastest growing industries in past few decades globally by directly creating millions of jobs and by enabling innovation and development in other sectors with its integration. Pakistan among other developing countries in the region has witnessed reasonable growth due to ICT industry and it is continuously on the up side due to ease in the transfer of technology and knowledge that has maximized the benefits on these economies. As per industry sources around 1500 IT related companies are established