Case Study: Promotional Tactic

Part C –Promotional Tactic

In order to have profound understanding of the marketing strategies, it is necessary for us to analyze its strategies in the aspects of prices, products, channels, and promotion. Specifically, the most often used promotional tactics in our company are the customer-driven marketing strategy and new product development strategy. That is to say, our company is dedicated in creating products which could satisfy our customers and adapt to the development of epochs. When talking about customer-driven marketing strategies, we’ve done many improvements in our room settings and other sections. For instance, there are enough divisions of our guest rooms: super suites, super SPA suites, luxurious vistas suites, disabilities

No matter how formidable in the future, the competitors will exist, and many factors may have side effects for our organization, it is needed to prepare well before the problem appears. Due to the gradually micromesh division of labor in society, public relations practitioners are becoming more and more significant. The PR is concentrated in disposing the relationship between organizations and public, it includes Internet PR, News PR, propagation theory, and management function theory, etc. we could find it is a extensively subject for an organization to perfect itself. In the field of tourism and hotel, the reputation is extremely imperative to an organization, people always would like to choose the comfortable place for leisure, if they found your place is dirty and poorly in service, they would never choose your hotel. And since the Internet is the main approach for them to know your hotel, it is easy to fake some information about your situation. All in all, seeing is believing, and now the Internet has replaced the eyes of most of us, it is important for an organization to maintain its image on the

We all know that an organization is just like a person, he has both advantages and shortcomings which we should sustain and improve. From this assignment, we could discover that there are various products for diversified requirements, and most of our marketing strategies are tend to executable, even with several problems need to solved. The author thinks the direct marketing needs to be improved because of it low efficiency, and the Internet is the key point in the future. Form the exhibited problems, there are still some recommendations put forward. No wonder, public relation need to be developed in the organization, and as well, after the organization grown up, it is needed for it to expand its relevant fields like the intact website which contains every detail that needed, and its public relation department also its own APP so as to reduce the risks of cultivating its own competitors. An organization should never enjoy its achievement easefully but should be prepared for danger in the times of safety. Tourism and Hotel is flourishing nowadays, many entrepreneurs have realized its potential, and therefore we need to be armed in every second to meet the challenges in the later