Sales Planning And Operations: Analyze The Role Of Sales Strategies

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Sales Planning and Operations
Unit 20
Mariyam Shiyama
Contents
Task -1
Develop a sales plan for a product or service (P 4.1)
Task - 2
Explain how personal selling supports the promotion mix. (P1.1)
2. Compare buyer behavior and the decision making process in different situations. (P1.2)
3. Analyze the role of sales teams within marketing strategy. (P1.3)
4. Explain how sales strategies are developed in line with corporate objectives. (P3.1)
5. Explain the importance of recruitment and selection procedures. (P3.2)
6. Evaluate the role of motivation, remuneration and training in sales management. (P3.3)
7. Explain how sales management organizes sales activity and control sales output. (P3.4)
8. Explain the use of databases in effective sales
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Then the sales team plays the role in making a good network and a good relationship with retailers who frequently provide the order for Tuna fish. Sales team of Ensis also plays the role in case of providing information from organization and receiving information from Sales agents and thus they provide information to management to take the further decision for a better marketing strategy of that organization. Eg: Ensis appointed a managers for each department and there is manager for sales as well. Here the manager will play role in sales development, Manger also will work as a promoter and marketing the business. The most important role of manager is to motivate customers with different package. On the other hand sale assistant plays role in collecting information from market and delivering them to manager. Sales assistant will also play role in overseeing the needs and requirements from bringing the customers in agency to the end of the travel. Also there is a monthly target for sales team to increase the sales revenue by finding new customer contacts from local and international. At the same time their responsibility is to make ensure that the existing customers will retain with company by providing the product with high quality and deliver the orders on time. To reach the monthly sales target. Sales team will arrange activities to visit customer locations to meet them face to face to make interest for the Ensis products and the team work will make easy to reach the monthly target.  Information flow in supply chain: supply chain in case of selling perspective needs Ensis sales team to ensure the inflow and outflow of sales information.  Keeping sales record: Sales team is also used to keep continuous record of sales by the members of a large sales team. 

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