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Executive Summary: The Red Bull Gravity Challenge

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Executive Summary

Red Bull is one of the greatest pioneer companies in the energy drink categories worldwide. The iconic Blue and Silver can with unique combination of high quality ingredients has vitalized body and mind. It is mainly developed for people who want to have a clear and focused mind, perform physically, are dynamic and are performance-oriented. Its catchphrase,
“Red bull gives you wings.”

is a testament to the sort of imagery energy drinks wish to portray. It targets mainly males of 18-24 years of age. Its largest consumer groups comprises athletes, students, night clubbers and so on..It also supports tremendous sports, music festivals and other events. It portrays its image as creative and powerful passion.
History

Red Bull came in to existence in 1980’s, with its first product …show more content…

The egg itself has to touch the ground. Not only the well-being of the egg be judged, but also the creativity of the egg-landing-machine and its team. Build a team of 3 people. Only the team captain will be allowed to enter the start-platform. In the meantime the others will cross their fingers and cheer as their egg is dropping in the landing area.

Sales promotions:

Promotion is one of the 4 p’s of marketing. It’s one the major attributes of any product or services and it’s also known as marketing communication. To attract more consumers, companies engage in various promotion strategies and techniques which help them generate revenue.
Unlike an advertisement which concentrates on giving the consumer a reason to buy, sales promotion offers an incentive to buy.
Sales promotion consists of short term incentives to encourage the purchase or sales of a product or service and it can take form of following promotions:
• Consumer
• Business
• Trade or sales force

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