Because of this the value of the product of the Company escalated by almost 200 percent The different measures obtain by the company didn’t go in waste because Samsung was listed amidst the topmost products, the product being evaluated by the Interbrand Incorporation. Among the non Japanese products, Samsung Company was the only company from Asia. Adding other accomplishments was when Samsung rank #34 in the 100 best companies all over the world. This listing was again conducted by Interbrand incorporation. thus visible Samsung is successful in the Branding.
One of their opportunity is their growing smartphone market in India, which could give Samsung the opportunity to expand their sales in smartphone. Growth in tablet markets is the second notable opportunity for Samsung; they could introduce better, and newer tablet models. Both opportunities in smartphone and tablets also create opportunity in the growing demand for application processors for both
China and India are two big markets. The customers are obsessed with Samsung smartphones and they are looking for some new options. Samsung is not able to fulfil the customer’s expectation completely. Daily new entrants are coming in the market and they are impacting the business of
Samsung is the global leader in electronics. It has become this way by getting a jump start on new and innovative ideas way ahead of its competitors. They have a very strong business practice on surpassing its competitors. Some of the practices are great and others could be bad for the company in the long run. They are trying to become a monopoly over the electronics industry.
One of the huge markets for Samsung is China so losing Chinese market share means losing profit. Third, nowadays, western markets are saturated. There aren’t many people without phones in the western markets but Samsung is still making new product so deficit is increasing. Fourth, all phones have same system and hardware. Samsung’s hardware and android system doesn’t differentiate itself from other phones.
2. Samsung products LCD and LED panels . By 2004 Samsung was the world's-largest manufacturer of OLEDs, with a 40 percent market share worldwide, and as of 2010 has a 98% share of the global AMOLED market. The company generated $100.2 million out of the total $475 million revenues in the global OLED market in 2006. As of 2006, it held more than 600 American patents and more than 2,800 international patents, making it the largest owner of AMOLED technology patents .
Samsung Changing the Electronics Industry since 1960s Samsung, founded in 1938 by Lee Byung Chul, has followed a strategy of diversification since its inception. It started as a trading company, but within the next 3 decades had moved into myriad sectors like retail, textiles, insurance & securities. It followed this strategy of diversification even more rigorously post 1950s when it entered into the electronics industry in 1960s and post that into construction & ship building industry. This can be considered as a major turning point in Samsung’s history as electronics generate the most revenue for the company now. But another major change happened in the company structure post its founder’s death.
For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the world’s best and largest mobile phone manufacturer in the world. Many were calling its mobile phones as “the best gift for Christmas” and “the Mercedes of mobile phones.” Samsung’s achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone business, industry observers viewed the move as foolhardy and reckless. But, much to their surprise, Samsung’s foray into the market turned out to be a great success, contributing significantly to the company’s profit growth and brand reputation.
Samsung Electronics is the world's largest high-tech company, is also in transition to adapt to the rapid changes in the climate and to fulfil the social responsibilities to consumers and global citizens. Samsung said it is investing 1.01 trillion won (US $ 865 million) in 2009 to develop environmentally friendly products and build green production bases to meet the overall sustainable development goals set out in the Planet First ™ program. The standardization of greenhouse gas emissions for sales of production facilities was also reduced by 31% and the average energy efficiency of new products increased by 16%. Besides, Samsung Electronics Samsung has acquired the global ecolabel of 2,134 products and made the company the No.1 eco-friendly product in the world. Samsung also received a good green product rating for its 80% product line.
• It is today mainly known for its Mobile phones • It has its headquarters in Suwon, South Korea • Its revenue is 305 billion USD . TARGET CUSTOMER PROFILE With a extensive arrangement of item offerings ranging from low to top of the line, Samsung is aptly utilizing an aggregate market system, focusing on a differing set of shoppers: youthful buyers, experts, married-couples