Starbucks Business Analysis

What major coffee corporation chose their brand name from the inspiration of Moby Dick? The company’s iconic green and white logo has been marketed internationally and is taking over the coffee industry. This major American business organization is Starbucks. Starbucks is changing the game for many coffee lovers and more. The firm specializes in producing cold and hot beverages as well as original baked goods. Coffee is the center of this business, but Starbucks has expanded to selling teas, juices, and also merchandise. Starbucks is a company that operates ethically and strives to achieve the best results for the company and satisfaction of their consumers and partners. With every purchase made at a Starbucks there is a special connection

Starbucks is a welcoming company to everyone and has made their mission “to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time” (Starbucks Corporation, 2016). This firm works in the present and looks out for the future. They keep their eyes on this vision of the company the whole time: “together we will evaluate our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive” (Starbucks Corporation, 2016). Starbucks takes and creates opportunities that provide quality service and create change in the world, and always manage to challenge the status quo. As a Starbucks consultant I will be using microeconomic principles to see how the company makes decisions, their marketing skills, and how their choices are politically impacted. After learning how Starbucks makes their decisions I will make my own conclusion about the actions this company can take to improve and how Starbucks can ensure its future

This was the company’s first Starbucks that opened in 1971. Believe it or not the whole company was just that single store back then. The firm was able to provide amazing coffee and provide for the world from the start of their business, making them a trust worth firm to work with and buy from. Even working from a tiny store, the company was able to sell some of the bests freshly roasted whole bean coffees in the world (Starbucks Corporation, 2016). In 1981 Howard Schultz, the chairman and chief executive officer, made the first footsteps into the Starbucks store (Starbucks Corporation, 2016). He was so in love from his first cup of Sumatra that he decided to join the business the following year. Two years later, Howard was enthralled by the Italian way of receiving coffee and the romance created through the experience when he visited. He knew he had to bring this tradition to the United States and create the vision he saw. Howard did take time off from working at this firm and created his own “II Giornale coffeehouses” (Starbucks Corporation, 2016). With such a strong connection to Starbucks he did return in 1987 and bought Starbucks with guiding investors along the way. Starbucks started as a place for conversation and to make a welcoming community for people to go an eat and drink at. The name stuck and the inspiration makes the name even more valuable and true today. The brand