Marketing Strategy: Strategic Strategies: External And External Environments

7308 Words30 Pages
Marketing strategy involves careful and precise scanning of the internal and external environments. Internal environmental factors include the marketing mix and marketing mix modeling, plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing strategy is often to keep marketing in line with a company 's overarching mission statement. Once a thorough environmental scan is complete, a strategic plan can be constructed to identify business alternatives, establish challenging goals, determine…show more content…
BCG 's "growth-share portfolio matrix" "Based on his work with experience curves (that also provides the rationale for Porter 's low cost leadership strategy), the growth-share matrix was originally created by Bruce D. Henderson, CEO of the Boston Consulting Group (BCG) in 1968 (according to BCG history). Throughout the 1970s, Henderson expanded upon the concept in a series of short (one to three page) articles in the BCG newsletter titled Perspectives (Henderson, 1970, 1972, 1973, 1976a, b). Tremendously popular among large multi-product firms, the BCG portfolio matrix was popularized in the marketing…show more content…
It is generally preferred by all sections of consumer. This is a case cow brand for the company in terms of sales revenue. MIRINDA • Mirinda is considered to be lemony in taste, and comes under the light drink. 7UP • 7up is a good product at Pepsi and contains at lemon flavor. MOUNTAIN DEW • Mountain dew is also consider to be a cold drink. It is light comperision to pepsi. It is preferred by all section of consumer but especially to teen-age. It is big source of company to cash its publicity. SLICE • SLICE MANGO, in slice cold drink no gas only based on juice. It is a non-aerated soft drink. It is preferred mostly Children & Women. TROPICANA • In Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft drink. AQUAFINA WATER • It is mineral water. CHEETOS • Cheetos are manufactured by blending corn and water. The mixture is heated under pressure, and then extruded through a die. KURKURE • The snack comes in numerous spicy flavours like Masala Munch, Green Chutney, Chilli Chatka and Tamatar Hydrabadi Style, Xtreme Electric Nimbu

More about Marketing Strategy: Strategic Strategies: External And External Environments

Open Document