Vodafone Organizational Structure
Topic: Organizational Structure within Circle Marketing division in Vodafone India
-Sunamika Srivastava (2016PGP114)
Vodafone India group has in the past changed organizational structure to enable better delivery of the group’s strategic goals. The organization is designed to:
• Focus more attention in local markets
• Enhance the ability to provide services to corporations
• Function as an integrated company
• Simplify decision-making and increase accountability
In India, structure has been changed in the recent past to implement Vodafone’s consumer and enterprise plans more quickly and consistently, and to accelerate growth in unified communications and achieve greater efficiencies from scale. Such organizational change was supposed to improve the customer experience and help in developing commercial strategy more quickly and consistently. There is a high level of centralization.
Organizational culture
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