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Social Media Effect On Consumers

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According to Evans (2008): "When the Internet really started to take off, consumers started to tune out those carefully crafted messages and take more control over how they voiced their experiences with products and services. From websites to blogs, to forums and message boards, conversations started to spring up around products, brands, and companies. These conversations have had more influence on what others buy, subscribe to, and believe is valuable than any marketing message."
In recent years, Social Media Marketing has become very important in the purchasing decisions of customers because they emphasize word-of-mouth and just by searching the internet; Product reviews, feedbacks and recommendations can be seen. Therefore, Internet usage …show more content…

Through the use of social media, many areas of consumer behaviour- awareness, information gathering, views, purchasing and post-purchase decisions and evaluations can be influenced either positively or negatively. Therefore, Companies need to be able to influence the crowd both effectively and efficiently. In addition, through the use of social Media Marketing, Companies can listen, track and measure what is shared on Social Media Sites and therefore improve the offered message and adjust more to the needs of its customers. Social media take on various forms and can be recognized by the following primary categories:
1. Blogs: Wikipedia (2016) defines “A blog as a discussion or informational site published on the World Wide Web consisting of discrete entries (posts) typically displayed in reverse chronological order (the most recent post appears first).” The usage of blogs by companies has increased in recent times because it provides another means of communication with their …show more content…

It provides an important value to Companies searching for a basic and non-complex tool that engages customers effectively. Pinterest has a highly visual platform that allows the organization of images and videos into custom-made visual collections called Pinboards. With Pinterest, public pins and follow boards formed by other users can be browsed through. An effective and efficient method of using Pinterest is the hosting of user-generated content contests. Companies can get followers to pin photos showcasing creativeness using their products through Pinterest photo-pinning contests. This encourages customers to focus on using your product and creates direct connections between the company and particular

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