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Marketing To The Millennial By Suzy Menkes

345 Words2 Pages

No matter where you go, it feels like advertisements are always present. Companies continue to approach consumers using out of date methods such as through billboards, magazines, newspaper, and etc. The millennial, which were born linked to the world of social media, have different mind sets compared to older generations; therefore ignore the advertisements that are constantly around them. In “Marketing to the Millennial”, Suzy Menkes states that finding a way to reach this generation is the focus of every smart luxury and fashion brand. So how do you market the Millennial? After research and interviews, she suggests that marketing through social networks is the approach that needs to be taken in order to catch the millennial attention. I agree

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