Marketing To The Millennials By Suzy Menkes Summary
In Suzy Menkes’s “Marketing to the Millennials” she describes the difficulties that companies face now a days when it comes to marketing especially the group that is known as the “millennials”. The reason for these difficulties she explains is because of the advance movements that have been made in technology and the group that has grown up with this technology. She backs this up with the testimonials from companies and their CEO’s or marketing teams that express their new need to move to the internet when it comes to marketing their products. She believes that once learning to market to this entire group via the internet the companies will be successful. This however is not the case that she believes it is.
She begins her article with an example of how an advertisement would go, but then says that it isn’t overall effective in the end. She then goes on to a very luxurious group that is known as
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Since this isn’t people who more than likely don’t know the industry as well as she does. So throughout parts of the article it is difficult to follow easily as one would through a normal article. Her beliefs about the millennials are pretty simple and basic “they are grown up wired-linked as soon as they start to socialize via cellphones, computers and video games”. The many examples that she provides throughout the article helps readers understand and stay on track following the difficulties that companies have when it comes to marketing to this “wired-linked” generation. The way that she uses these example are a big help to amplify the message that she’s trying to get across. The examples themselves are also helpful to give a wider perspective due to them being from a wide range of different companies. Her appeal throughout the article is very dependent on logos due to her mass use of examples from companies. The diction used to convey all this is overall basic, simple and easy to understand and
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671 Words | 3 PagesThe chart provides statistical information important to those who are trying to figure out their audience. When marketing a product, it is important to understand which audience would be most beneficial to appeal to. The chart helps build credibility for the article as it supports what Meehan is explaining. The chart also reinforces the idea that because Meehan’s argument is supported by facts, it is correct; therefore, it should be believed. Meehan iterates, “Gen Xers are recognized for their independence, authenticity, thrift, and balanced outlook on life” (Meehan 5).
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1261 Words | 6 PagesHowever, because he is a staunch Republican, the father of children growing up in this generation, and the CEO of a moderately sized conservative marketing agency, his readers believe that he is more than qualified to voice his opinion on the matter. Although this may be a generalization, it seems as though many older generations are not only ‘‘set in their ways’’ and aren’t as apt to change, they’ve also placed all of the blame on this generation for these dying industries and their lack of morals. They also apparently have these preconceived notions about who millennials are without factoring in the constantly changing future, individuality, and diversity in their beliefs. Reyes most likely generalizes this age group because of interactions he may have with these individuals, or the articles and stories he’s collected from the always-reliable internet. He appeals to this audience because he confirms something they believe to be absolutely true.
Rhetorical Analysis Of I M A Millenial And My Generation Sucks
508 Words | 3 PagesEverywhere we go, Millennials are a topic of discussion; however more often than not they are being spoken about in a negative tone. Within Johnny Oleksinski’s article “I’m a Millennial and My Generation Sucks,” he argues how everything said about the Millennials is absolutely correct and how his generation sucks. He goes on to say that he falls into the “old soul” group: the ones that are 26 but feel like they belong in an older generation. His audience is primarily the Millennials and his argument is addressing how everything said about them is true and logical and he can prove it because he is apart of the generation. Oleksinski talks about how difficult it is to be so different compared to everyone else in his generation and then goes on to say: “This is my number one rule:
Marketing To The Millennials Suzy Menkes Summary
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Summary Of The Tethered Generation By Kathryn Tyler
836 Words | 4 PagesIn “The Tethered Generation” by Kathryn Tyler, Tyler addresses the effects technology has had on Generation Y with their relationship with their parents, professors, and their co-workers. Tyler focuses on the use of the three appeal, ethos, pathos, and logos as methods
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1133 Words | 5 PagesThe creators intentionally chose to devise a promotion highlighting elitists and their ability to afford luxuries such as premium costs. From there on, the utilization of attractive women in order to spike sales that target affluent men that lust over a youthful, charming woman or maybe just the social norm of pretty privilege. In addition, the setting of a breathtaking experience is sending forth the intent towards the One-Percenters that they will actually have a chance to be a part of. Ultimately, the use of pigments in the photograph alludes to the populist class often following warmer tone shades permitting the feel of hope. The techniques the promoters applied to the advertisement are all equally important in order to give the exact impression they want to exemplify, which is the interest in highborns.
In Defence Of The Igeneration By Renee Wilson
658 Words | 3 PagesThis demonstrates the primary way to reach the iGeneration, which is through self- actualization. Her personal experiences create an informal tone that the readers can connect with on a personal level and this effectively promotes her argument. These real-life experiences allow the reader to relate to the issue personally and deepen their understanding of the argument. Through Wilson’s experiences, she gains a better understanding of the generation and can appreciate the beauty behind technology. Her change in attitude towards the generation demonstrates that a deeper understanding of the generation is necessary to appreciate the greatness of this generation.
Who's Crazy Here Anyway Doerr Analysis
752 Words | 4 PagesIt is important as millennials to not get caught in the whirlwind of technology which can cause them to miss out on human interaction that is vital to our health and growth as
Similarities Between Baby Boomers And Millennials
668 Words | 3 PagesThe baby boomers are from a “Old – Fashioned” time where their communication were lacking different ways to communicate and most were without phones and computers , whereas the Millennials have all of the technology and various forms of communication that includes social media . In the baby boomer years they barley watched TV, unlike the millennials who rely on television shows to get them though their summer, struggles and mostly whatever life throws at them. However, Millennials are in a time where everything is technological advanced and computerized and are progressively advancing day by day with the smart phones and tablets. The baby boomers were always hard workers that used more physical efforts to achieve their goals, some were known to write
Analysis: The Next Generation Of Spoiled Brats
981 Words | 4 PagesThe Next Generation of Spoiled Brats Many of you know about how the older generations always thought down on the ever so famous Generation Y, or more widely known as Millennials. Most Millennials are well into their 30’s now. Since this was the generation to be first introduced to the internet, they were able to invent new objects or innovate their surroundings to be easier to work with. This was portrayed as lazy. Millennials have been stereotyped on being spoiled and having the world handed to them.
Black Lives Matter Movement: Are People Focused On Social Media
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Infomercial Reflection: American Renaissance
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