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Marketing To The Millennials By Suzy Menkes

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In her essay “Marketing to the Millennials” Suzy Menkes addresses the topic of how old markets should begin marketing their product to millennials. She believes the way to do this is by marketing onto social media and grab their attention through technology. In Suzy’s article she states “Finding a way to reach a generation that is eager to be entertained and informed, yet resistant to the familiar, in-your-face 20th century approach, is the focus of every smart luxury and fashion brand.”(Page 497) In today’s society smart luxury and fashion brand markets need to catch attention of the millennials. Millennials prefer social media to receive marketing due to the change in technology.

Although many markets are going out of there comfort zones

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