ipl-logo

Analysis Of Marketing Values: Win-Win Scenarios

1233 Words5 Pages

Miranda Wiley
Professor Miguel Silvestre
Module 3: Marketing and Communication
Unit 1: Introduction to Marketing
13 November 2014
Marketing Values: Win-Win Scenarios
Marketing: the action of promoting and selling products or services, including market research and advertising.
Sports Marketing: form of marketing designed to achieve the wishes and needs of sports consumers through different exchange processes.
Win-win scenario: marketing is an earnest, healthy practice, and that the result of good marketing is a win-win scenario for everyone: consumer, market and company.
Corporate social responsibility: marketing characterized by ethics and values where a company takes responsibility for its effects on the environment and impact on society. …show more content…

Adidas became the official Sportswear Partner of the Games and the exclusive licensee of all branded and event branded clothing. Their strategy was to 1) ensure a clear association as Sportswear Partner of London 2012, Team Great Britain, and Paralympics GB, 2) engage and excite the 14-19 year old audience in order to drive brand preference in the United Kingdom, 3) deliver a Licensed Product Return on Investment and 4) become the most talked about sports brand in 2012. At the 2012 Olympics Adidas aimed to deliver brand impact through the “Take the Stage” campaign. It was created to recognize and support current talent, as well as inspire the next generation. Individuals were invited to showcase their talent to win a once-in-a-lifetime experience with their hero. Throughout the Games the campaign focused on the athletes as they prepared to take the stage for the performance of their life. Adidas created innovative products based on understanding the consumers wants and needs. Adidas reached every marketing strategy they established and created huge amounts of support for Great Britain before, during, and after the games. Adidas recognized that to expand their market they needed to reach individuals on a personal level by allowing them to tell their story. They could tell their story through the use of social media, commercial coverage, and a large photo booth …show more content…

Nike is ranked one of the top environmental organizations for climate-friendly companies. Nike engages in corporate social responsibility with many sustainable innovations such as using waste for good, get moving, reuse a shoe, the girl effect, raising the bar for factories code of conduct, and a water

Show More
Related

  • Visual And Rhetorical Analysis Of Higher Education

    1278 Words  | 6 Pages

    Marketing is “an organisational function and a set pf processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders” (Reid and Bojanic, 2009, p. 9). In the pursuit of maintaining and increasing their enrolment numbers, many higher education universities and business schools realise and underline the necessity of marketing for student enrolment (Ivy, 2008, pp. 288-289). Perceiving students as consumers, marketers investigate and determine factors affecting student’s choice for an educational institution and develop marketing models and theories applicable to higher education to promote particular universities and business schools (Cubillo, Sanchez and Cervino, 2006, pp.

    Read More

  • Nike Rhetorical Analysis Essay

    1846 Words  | 8 Pages

    Nike is one of the most respected brands out there. "Nike is so widespread across so many apparel and footwear categories, that right now I think their biggest competition is themselves," said by Ralph Parks who is the president of the 450-store Footaction chain. He also added that, "The brand is becoming bigger than life itself. " Nike has been around for over 50 years, and according the Nike website, they got their name from the Greek goddess of victory, and it is pronounced "ny'-kee." Nike, like many other companies, uses forms of elements like ethos, pathos and logos to manipulate viewers in there advertisements and commercials.

    Read More

  • Nike's Rhetorical Analysis: Just Do It

    1056 Words  | 5 Pages

    Nike draws in peoples’ attention and gets viewers to agree with them and buy their product with the help of these three factors. Nike is a very successful company because of how they draw in their audience and display their commercials using ethos, pathos, and logos. The company Nike just celebrated their 25th “Just Do It” anniversary. The commercial is filled with

    Read More

  • Value Based Healthcare Marketing Strategy

    1551 Words  | 7 Pages

    Name: Professor: Class: Date: How Value Based Healthcare Blends Strategic Planning, Healthcare Marketing and Quality and Strategy in Health Care Marketing Value Based Healthcare The concept of value-based healthcare refers to the restructuring of the various global healthcare systems with the fundamental goal of fostering increased value for the patients (Moriates, Arora, & Shah 5).

    Read More

  • Rhetorical Analysis Of Nike's Just Do It Slogans

    794 Words  | 4 Pages

    Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.

    Read More

  • Rhetorical Analysis Of Nike's Advertising

    580 Words  | 3 Pages

    It is not that simple to get 40 million viewers on a video in YouTube! Nike Sports Company made an astonishing advertisement that mixed the meanings of rhetoric with a sense of humor to make an advertisement that hooked the audience and filled them with inspiration. The smart use of logos, pathos, and ethos by showing actual people wining prizes, a commentary that motivate the commercial figures, and real professional players from different sports made the short video special and unique. The video demonstrates that it is only a blink of an eye between being born and becoming a champion, and that we can push our limits beyond expectations.

    Read More

  • Nike History Essay

    918 Words  | 4 Pages

    Nike has been around much longer than most would think and continues to be the leading trend setter in athletic wear. Nike was started in January of 1964. The athletic company began as just a small clothing distributing company out of the truck of Phil Knight’s, owner and CEO of Nikes, Car. The Saying you started from the bottom is very true when it comes to Nike who now leads in sales of all athletic gear compared to Adidas who at the time of 1964 was the most popular athletic company. From starting in a truck of a car no one would suspect that this company would not only be defined as the definition of ‘cool’ when purchasing clothing and shoes from stores all over the United States but yet the brand that carries our pop culture.

    Read More

  • Hilton Garden Inn Marketing Strategy

    1248 Words  | 5 Pages

    KETING STRATEGY A marketing strategy is a process or model to allow a company or organization to focus limited resources on the best opportunities to increase sales and thereby achieve a sustainable competitive advantage. Or it is a process or model to allow a company to focus limited resources on the best opportunities to increase sales and there by achieve sustainable competitive advantages. The marketing strategies of Hilton Garden Inn are as follows. Philip Kotler defines marketing as a social process used by the people, individually or in a group to achieve what they want by the creation or exchanging their product details and their values with others.

    Read More

  • Under Armour: Competitor Analysis: Nike And Adidas

    1158 Words  | 5 Pages

    2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.

    Read More

  • Nike Case Study: Nike's Competitive Advantage

    784 Words  | 4 Pages

    Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

    Read More

  • Success And Failure Of Nike

    1424 Words  | 6 Pages

    Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .

    Read More

  • Four Major Influence On The Marketing Philosophies

    777 Words  | 4 Pages

    Marketing is defined as a philosophy implemented by a set of processes that focuses on the customers’ satisfaction. It has four major activities that revolve around the consumer value. The activities are creating the products and services, communication, delivery, and exchange. Every company strives to implement the marketing concept to achieve its goals. There are mainly four major philosophies that different companies use to steer their marketing strategies.

    Read More

  • What Is Nike's Competitive Strategy

    789 Words  | 4 Pages

    Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

    Read More

  • Analysis Of The Corporate Culture Of Red Bull

    2037 Words  | 9 Pages

    Department:
 Medienmanagement Program: 
Media and Communication Management Course: 
Market-oriented Management Red Bull – Corporate Culture Jan Widow Matrikelnummer: M-33504 Supervisor: Mr. Badr SS 2015 This Project Thesis was submitted to the 
 Macromedia University of applied Science
in Munich on the Management Summary: This is the Project Thesis of Jan Widow, for the course Market-oriented Management. The task was to carry out an analysis and/or conception of market-oriented management for the company Red Bull. I chose to present the corporate culture of Red Bull. The methods used were mainly Websites and Scientific Literature.

    Read More

  • Nike Consumer Behaviour

    1301 Words  | 6 Pages

    Consumer behavior towards Nike products Marketing is collaborating the value of a product, service or brand to customers, as a driving force to promote or sell that product, service or brand. Marketing procedures and skills embrace selecting target markets by carrying out a market analysis and market segmentation, as well as taking into account the consumer behavior and advertising a products value to customers. Marketing is the utmost vital aspect of developing and enlarging your business, and is a speculation that will recompense for itself over and over again. The term “marketing mix,” was first devised by Neil Borden, the president of the AMA (American Marketing Association) in 1953.

    Read More

More about Analysis Of Marketing Values: Win-Win Scenarios

Open Document