Analysis Of Marketing Values: Win-Win Scenarios

1233 Words5 Pages
Miranda Wiley
Professor Miguel Silvestre
Module 3: Marketing and Communication
Unit 1: Introduction to Marketing
13 November 2014
Marketing Values: Win-Win Scenarios
Marketing: the action of promoting and selling products or services, including market research and advertising.
Sports Marketing: form of marketing designed to achieve the wishes and needs of sports consumers through different exchange processes.
Win-win scenario: marketing is an earnest, healthy practice, and that the result of good marketing is a win-win scenario for everyone: consumer, market and company.
Corporate social responsibility: marketing characterized by ethics and values where a company takes responsibility for its effects on the environment and impact on society.
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Adidas became the official Sportswear Partner of the Games and the exclusive licensee of all branded and event branded clothing. Their strategy was to 1) ensure a clear association as Sportswear Partner of London 2012, Team Great Britain, and Paralympics GB, 2) engage and excite the 14-19 year old audience in order to drive brand preference in the United Kingdom, 3) deliver a Licensed Product Return on Investment and 4) become the most talked about sports brand in 2012. At the 2012 Olympics Adidas aimed to deliver brand impact through the “Take the Stage” campaign. It was created to recognize and support current talent, as well as inspire the next generation. Individuals were invited to showcase their talent to win a once-in-a-lifetime experience with their hero. Throughout the Games the campaign focused on the athletes as they prepared to take the stage for the performance of their life. Adidas created innovative products based on understanding the consumers wants and needs. Adidas reached every marketing strategy they established and created huge amounts of support for Great Britain before, during, and after the games. Adidas recognized that to expand their market they needed to reach individuals on a personal level by allowing them to tell their story. They could tell their story through the use of social media, commercial coverage, and a large photo booth…show more content…
Nike is ranked one of the top environmental organizations for climate-friendly companies. Nike engages in corporate social responsibility with many sustainable innovations such as using waste for good, get moving, reuse a shoe, the girl effect, raising the bar for factories code of conduct, and a water

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