A. Good research, development and innovation will have a positive effect on Threat of substitute products or services and Threat of new entrants. B. The ability to deliver high-quality products or services will have a positive effect on the Business Power. C. Large organizations are pursuing a differentiation strategy need to stay agile with their new product development processes.
These process hinders to attract new customers so to improve the reachability to customers there is a need to change in organization structure. 6) To meet the diversified customer needs- each sales representative serves wide variety of customers ranging from food packing industry to beverage industry which demands great knowledge and cause stress, by which they can’t attend the each customer needs in
Executive summary: The motivation behind this report is to assess Nestle organization industry and understand how the company creates key strategies for their business associations after a study of the internal and external environment of the business. I will analyse the key administration of the firm as it tries to attain competitive advantage and receive above normal returns. We will talk about the strategic details that included business level technique and corporate level involvement. I also plan to recognize opportunities in the market and dangers in the environment and to choose how to utilize their assets, abilities and competencies in the organizations interior environment to overcome dangers. To reinforce the analysis about Nestle,
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign. The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL
It serves a filter to separate what is important from what is not, [a mission] clearly states which markets will be served and how, and [a mission] can communicate a sense of intended direction to the entire organization”. Adapted from businessdictionary.com (2017) Once a clear mission for the company has been outlined a SWOT analysis must then be undertaken. This analysis of a company’s strengths and weaknesses will aid in the creation of their own specific strategy. A SWOT analysis will also be of help when researching into the competing market. By looking at what opportunities the company has for growth and what threats may occur within their market sector, a company can change and amend the existing strategy accordingly.
o New maintenance strategies are to be developed for the critical equipment to reduce the corrective maintenance. The work routines of the maintenance department will be analysed, and more reliable and efficient methods would be suggested. Preventive Maintenance activities must be scheduled to increase the performance of maintenance management. Machine repair process must be optimised such that problems are documented with root causes and measures taken, as this would save time in rectifying errors in similar future breakdowns. Then to continuously improve upon the changes made through new maintenance strategies.
Ansoff Matrix This analytical tool helps in choosing and devising various products and also market growth strategies. It is used by the managers to implement new strategies which will be beneficial for the company in the long run. (Hoang, 2009). With this tool I will analyse how Thomas Cook(India) Ltd and Sterling Holidays entered new markets and what were their diversification strategies. SWOT Analysis SWOT analysis is a decision-making tool which helps in assessing the current and future situations of the company.
A well-designed organisation structure provides an appropriate platform for company growth in long term. Productivity will be improved as employees can focus their time and attention on productive tasks. Positive workplace culture encourages more new workers to join the company and helps in retaining talents. 2.3 Operation improvements The inputs, conversion processes and outputs at OB10 are inefficient and need improvement. By having proper human resource planning and organisational structure as the foundation, OB10 can proceed with its operation improvement plan.
In recognizing the need for innovation and change in SMEs, the owner/manager needs to understand the strategic framework within which the organization is operating. This requires a full understanding of the firm's existing strengths, weaknesses, opportunities and threats. This should involve the consultation of all staff as to gain commitment to change and innovation (RT & Dale, 2008). Moreover, SMTE can gain sustainable competitive advantage through its ability to develop a set of core competencies that enables it to serve its selected target customers better than its rivals. Core competencies are a unique set of capabilities that a company develops in key areas such as geographic specialization and providing niche products (Yilmaz, 2009, p.162).Adopting recent advances technologies can also aid SMTEs in producing new products and services.
These knowledge will improve organizational performance due to the its ability to solve problem, create new product, and reengineering process. 3. Develop strategy a. System thinking is emphasis on the holistic approach will help the organization to view situation from the big picture. The ability to understand the situation, use and re-use the knowledge, analyze the situation and performance will help the management to develop and upgrade their strategy in order to meet the organizational goal.