Marks And Spencer Supply Chain Strategy
Marks & Spencer, a UK based retail giant which currently operates on the global scale with an annual sales revenue of in excess of £8 billion. The company had dominated the UK retail market for decades and is claimed to have an weekly customer flow of approximately 10 million people. However, the advantages that the company had established in the past for its supply chain had become ineffective, and worse, they had become constraints of the company’s competitive forces. The inflexibility of the supply chain resulted slow response to market changes and inability to compete in a ever more competitive market with new entrants. Thus, a change was desperately needed. The problems of M&S’s supply chain strategies could be summaries into four aspects. …show more content…
It is believed that the efficient supply chain strategy should be adopted for “The Perfect Collection” and “The Classic Collection” due to the fact that the demand for these two lines are fairly predictable as they are everyday clothing, thus a stable and consistent supply is demanded. The aggregate cost of delivery is high, but the average delivery cost per uni is low due to large volume of supply is addressed. The company does not need a particularly flexible supply chain for these products, but small adjustments would be required for slight changes in demand due to seasonal changes or other reasons. Lead times need to be monitored and controlled as late deliveries would cause a big loss of revenue since the sales of the products are dependent on the time of the year being sold. No special care is required for the quality of the products of these two collections. “The Autograph Range” and “per una” on the other hand, needed responsive supply chain system as they are fashion-centric products with low demand certainty and needed stable supply. Special care is needed for ensuring the quality of the products are not harmed during delivery. The aggregate cost of delivery is lower than standard items as premium …show more content…
Each and every collection with different strategies and target audience does appeal to the market. But it is how the products are delivered that would create significant differences and growth in revenue. The effective use of the efficient supply chain and responsive supply chain strategies will allow the firm to gain competitive advantages and not lose its ground to the
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