Marriott Hotel Case Study
“As domestic travel increases and Indian travellers continue to demand more sophistication in terms of both quality and experience, the company has significant opportunity to grow its brands across India”, said Mike Fulkerson, Vice-President, Brand & Marketing, Asia Pacific, Marriott International, with a focus on premium and select brands in the new Marriott International portfolio, specifically in the Asia-Pacific regions.
Today, India is the second largest market after China for Marriott Hotels. With more and more Indians travelling within India, there is a significant opportunity in India in the hospitality marketsegment, where it now leads as the largest hotel company after the acquisition of Starwood Hotels & Resorts. However, in the age of online aggregators and fast changing consumer preferences, Marriott may still face many challenges while trying to maintain its lead in the hospitality industry in India.
History of Marriott Hotels
1927 – 1956
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In his first hotel, J.W. Marriott used to counsel every employee individually about their personal problems, he used to value his employees, kept them posted about the latest happenings and gave them excellent training. From here onwards the history of taking care of its employees started in Marriott Hotels. In 1969, Marriott opened its first international hotel in Acapulco, Mexico. Marriott was the first lodging company to enter the cruise business by partnering with Sun Line in 1972. In 1972 only J.W. Marriott Jr. was named the CEO of the company. In 1982, it acquired Host International, a leading services provider in the US, becoming the largest operator of airport terminal food and beverages. In 1983, the first courtyard hotel was launched, specifically for business travellers, which was a moderate price segment hotel. In 1985, J.W. Marriott Sr. passed away and J.W. Marriott Jr. was elected as the Chairman of the
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