Case Study: Mars, Inc.

Mars, Incorporated is the third-largest private company in the U.S and a diversified international company ranked as the leading manufacturer of candy and confectionery products in 1992. Mars, Incorporated manufactures and distributes food products. The company offers pet care products, chocolate products including gum, mints and hard and chewy candies. Mars also offer various food products, beverages for various types of work environments, as well as coffee, tea, and soups and cocoa extract supplements that help to promote a healthy heart by supporting healthy blood flow. It serves customers ranging from multinational retailers to small independent stores, distributors, specialty stores, and veterinary practices. Mars, Incorporated was formerly

Mars, Incorporated is run by a global management team led by Grant F. Reid, Office of the President. Mars has identified six capabilities for effective leadership which are deliver consistent results, create collaborative relationships, engage associates, develop talent, navigate complex challenges and practice breakthrough thinking. Mars has aligned its global leadership structure with these business segments in an effort to continue to grow and sustain improvement in company performance. Strategic management allows a business to conduct a environmental analysis that then enables the company to meet various business challenges in order to meet customer and stakeholder demands to gain a competitive advantage in its

Mars’ one-size-fits-all policy links well to the company’s HR strategy, as the standardized production might be necessary due to exceptionally high wages that are paid to the associates. There’s more to being in business than just making a profit. That idea is important to Mars, and it is something they try to live up to by providing opportunities for their Associates’ work to mean more, for themselves, their community and for the planet. Their employees are one of the company’s most valuable resources and their work is highly rewarded. The bonuses that associates get range from 10% to 100% of their wages if the team performance was financially worth while. They are encouraged to experiment, thrive, enhance their individual performance level and take full responsibility from their first day on. With the Mars Academy, the organization has a “globally unified driver of learning that fulfills the role of a key enabler of strategy”. The open offices as well as the flat hierarchy are structured to create an open-minded atmosphere and direct communication where every associate, manager and owner is worth the same. The focus lies on empowering them to give their best and Mars emphasises the appreciation of every single associate by promoting an environment where both group and individual achievements are recognized and