Maersk Line India Case Study

MAERSK LINE INDIA

Submitted to

Prof. George Easaw

Submitted by

M.SHASHIDHARAN

Registration No:13010121893

SUMIT KUMAR

Registration No: 13010121864

MAERSK LINE

Maersk Line India Pvt. Ltd. is the a part of Maersk group, Its activity is container transportation in India. Maersk Line India has a network of 12 branch offices, 4 representative offices, 5 sub-agents, 3 own representatives and several third party representatives in smaller cities, Maersk Line has the largest representation across the country among the various shipping lines. Maersk Line is among the world's largest providers of containerized transport solutions. Their service network spans all six continents with about 325 offices in over 100 countries.

Maersk

Maersk Logistics India provides one stop shopping for such activities as supply chain management, warehousing and distribution, airfreight, sea freight forwarding, customs brokerage and trucking services.

The first container shipment took place in 1956.Until then, general cargo was transported in cartons or on pallets which were loaded onboard the vessels one by one. This type of transport is referred to as break-bulk shipping and still exists today. The invention of the container has however had enormous impact on the shipping industry and international trade in general.

Today, container shipping is the dominant way of transporting general cargo by sea. The transport provider receives a full container from the shipper and delivers the full container at destination. It is also known as FCL (Full Container Load).The transport provider never physically sees the cargo that the shipper has stuffed into the container. It handles only the container.

• Shipper is the party who delivers goods for shipment

• (Seller,

The above phrase looks rusty but it is true!

The customers of Maersk line are from various backgrounds, in such scenario most of the customers demand new containers to be served ‘despite of its condition’. Now this the crucial time were the old containers are less productive compared to the new containers and are even stored in the container yard for a long duration as an unproductive metal box.

“ How this problem can be solved?”

There are several other constrains which block the possibilities, such as

 Pricing strategy for the containers cannot be changed for the containers irrespective of its age.

 Painting the containers is not feasible and no additional cost.

 Arrangements may not efficient.

 Recycling is impossible when old containers are in sound condition.

 Customers cannot be forced to opt for the old containers.