Maruti Cars Case Study

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Brand Car Name Price TATA Nano 2-3 lacs Renault KWID 2.7- 4.16 lacs TATA Tiago 3.29-5.85 lacs Hyundai EON 3.3-4.5 lacs Datsun GO 3.32-4.23 lacs Chevrolet Beat 3.66-4.25 lacs Nissan Micra 4.2-5.22 lacs Fiat Punto 5.5-7.5 lacs Hyundai Grand I10 4.3-7.7 lacs Tata Bolt 4.67 - 7.33 lacs Ford Figo 4.69 - 7.31 lacs Honda Brio 4.75-6.02 lacs Tata Indica 4.48-5.52 lacs Chevrolet Sail 4.8-7.5 lacs Volkswagen Polo 5.49 - 9.22 Lacs Toyota Etios 5.67 - 7.54 Lacs Table 2: Comparison of Maruti cars Brand Car Name Price Maruti Alto 2.55 - 3.84 Lacs Maruti Celerio 4.15 - 5.97 lacs Maruti Wagon R 4.23 - 5.46 lacs Maruti Ritz 4.39 - 6.66 Lacs Maruti Swift 4.81 - 7.57 Lacs Maruti Baleno 5.32 - 7.71 Lacs Maruti Maruti Ignis 4.63 - 7.83 Lacs 1.3 Consumer…show more content…
A buy decision is the end result of every and every one of these factors. An individual and a consumer is led by means of his way of life, his subculture, his social elegance, his membership agencies, his family, his character, his psychological elements, etc. and is inspired by using cultural traits in addition to his social and societal environment [14]. By identifying and information the factors that affect their clients, manufacturers have the possibility to expand a strategy, an advertising and marketing message (Unique Value Proposition) and advertising campaigns more efficient and more in line with the desires and approaches of taking into consideration their goal purchasers, an actual asset to higher meet the wishes of its clients and increase sales. Consumer conduct refers to the selection, buy and consumption of goods and offerings for the pride of their desires. There are unique techniques worried in the consumer conduct. Initially the patron tries to find what commodities he would like to consume, then he selects only those commodities that promise greater software. After choosing the commodities, the consumer makes an estimate of the to be had cash which he can spend. Lastly, the client analyzes the winning charges of commodities and takes the
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