Swot Analysis Of A Brand
Brand Car Name Price
TATA Nano 2-3 lacs
Renault KWID 2.7- 4.16 lacs
TATA Tiago 3.29-5.85 lacs
Hyundai EON 3.3-4.5 lacs
Datsun GO 3.32-4.23 lacs
Chevrolet Beat 3.66-4.25 lacs
Nissan Micra 4.2-5.22 lacs
Fiat Punto 5.5-7.5 lacs
Hyundai Grand I10 4.3-7.7 lacs
Tata Bolt 4.67 - 7.33 lacs
Ford Figo 4.69 - 7.31 lacs
Honda Brio 4.75-6.02 lacs
Tata Indica 4.48-5.52 lacs
Chevrolet Sail 4.8-7.5 lacs
Volkswagen Polo 5.49 - 9.22 Lacs
Toyota Etios 5.67 - 7.54 Lacs
Table 2: Comparison of Maruti cars
Brand Car Name Price
Maruti Alto 2.55 - 3.84 Lacs
Maruti Celerio 4.15 - 5.97 lacs
Maruti Wagon R 4.23 - 5.46 lacs
Maruti Ritz 4.39 - 6.66 Lacs
Maruti Swift 4.81 - 7.57 Lacs
Maruti Baleno 5.32 - 7.71 Lacs
Maruti Maruti Ignis 4.63 - 7.83 Lacs
1.3 Consumer Behavior: Consumers are very discriminating in their choices. Consumer behavior is very difficult and is strong-in terms of social and psychological issues and it is essential for anadvertisingmanager aware about marketing strategy before implement it.It is necessary to check why consumer behavior is important[11]. However, nature of the behavior varies with the nature of the product and its need. The word consumer behavior is termedas the process of
…show more content…
Consumer inclusive of social, cultural, non-public and psychological. The explanation of those factors is given below. Consumer s buyer behaviour is inspired by means of four main elements:
1) Cultural,
2) Social,
3) Personal,
4) Psychological.
These factors reason customers to increase product and opportunities. Although a number of those elements can't be right away managed via entrepreneurs, knowledge of their effect is essential as marketing and marketing blend strategies may be advanced to appeal to the choices of the goal marketplace [15]. When shopping any product, a consumer is going through a desire procedure.
Fig.1.1 Important factor for purchase of
Trader Joe's Essay
193 Words | 1 PagesThe grocery store industry includes numerous competitors. These competitors provide ample options for consumers to choose from. Specifically to Trader Joe’s market, Whole Foods, Bristol Farms, and Fresh & Easy compete in the same organic and differentiated product industry. Expanding a little further, Walmart, Super Value and While there is a lot of competition, Trader Joe’s brand s hard to compete with due to their competitive strategies. Trader Joe’s has unique products under their private labels.
Swot Analysis Of Kroger
954 Words | 4 PagesThe purpose of a mission statement and is to tell the story of purpose: the story of who, what, when, where, why and how. It represents what an organization stands for and should be reflected and everything they do. “The about us page goes in depth as an attention grabber to further make a distinction between one organization and other.” (“Food Retailers, Grocers, and Wholesalers Mission Statements,” n.d.). “The Kroger Company, headquartered in Cincinnati, Ohio, United States was formed in 1883, by Barney Kroger, and is the largest supermarket chain in the United States.”
Swot Analysis For Hollister
128 Words | 1 PagesItem: Hollister offers extensive variety of shopper shopping merchandise. They offer distinctive items, for example, realistic and "team and tee shirts," polo 's, Henley 's, cardigans, shirts, pullovers, outwear, pants, flip lemon, shoes, fragrance and boxers. Advancement: Hollister draws clients into their beachy California propelled store by setting up the front to resemble a shoreline house and sending content about their arrangements and deals advances a laid back feel. Put : The item can be found in one of Hollisters many stores, or on the web. Cost: Hollister 's value go for their item is from $10 to $40 for shirts.
Swot Analysis Of Target Corporation
956 Words | 4 PagesI. Strengths of TARGET Corporation Target Corporation is one of the largest and oldest public discount retailing company operate in the United States. The company founded in 1902’s by George Dayton (as also known as Dayton Dry Goods in 1962’s). Target store has a huge store footprint and enjoys considerable brand recognition. Target’s portfolio of owned and exclusive brands is also its strength, which allow retailer to a valuable differentiating lover in high competitive retail environment.
Swot Analysis Of Procter And Gamble
1642 Words | 7 PagesINTRODUCTION Procter and Gamble is multinational company dealing with consumer goods. Its products include personal care products and cleaning agents. Apart from producing those products the company also produces food and beverages. The company made some changes in its corporate strategy in the early 1990s and aimed at reduction of cost structure come up with its differentiated business-level-strategy. This was in an attempt to increase its profits and revenue.
Swot Analysis Of Trader Joe's
1012 Words | 5 PagesTRADER JOE’S – INDUVIDUAL ASSIGNMENT 1 Part 1 – Introduction What Joe Coulombe did was opening an ordinary supermarket into the industry but the strategies he took were separating the Trader Joe’s from its rivals. What he did was to offer products targeting sophisticated costumers who were searching for good bargains. The offerings of Trader Joe’s were so unique which are not found at rival shelfs. Another crucial decision he made was to take advantage of recent environmental movements such as the rising trend of costumers searching organic foods. The company also decided on selling private labelled products with lower prices than other brands of the same product.
Swot Analysis For Toms Shoes
837 Words | 4 PagesThe consumers in this segment prefer low priced cars with basic features that serve as good value of
Swot Analysis Of Abercrombie And Fitch
1184 Words | 5 PagesINTRODUCTION Abercrombie & Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Abercrombie & Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, A&F retailer operated 944 stores in 49 States, District of Columbia and Canada. Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL. With the running of those four brands, the company is collectively targeting consumers of 7 through 35. David T. Abercrombie founded the company in 1892, A&T managers promoted it as: ”The Finest Sporting Goods Store in the world”.
Swot Analysis Of Uniqlo
1486 Words | 6 PagesThe company Fast Retailing Co., Ltd was found and established on 1 May 1963 in Japan by Tadashi Yanai. Presently, they have launched several apparel and lifestyle brand of UNIQLO, GU, Theory, Comptoir des Cotonniers, Princesse tam.tam and J Brand. UNIQLO was first, to be introduced by Fast Retailing in 1984. It was a brand created to provide comfortable causal clothing to everyone, women, men, kids and babies. A lifestyle wear that was made for all, for everyday activities.
Pillsbury Cookie Case Study Summary
1885 Words | 8 PagesIn addition to which other factors namely brand image and desired attributes pertinent to the product were also looked upon
Moccona Coffee Case Study
1044 Words | 5 PagesIntroduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
Marketing Segmentation Of Mercedes Benz
916 Words | 4 PagesThe customers of Mercedes Benz look for products that have certain benefits that hold value for them. Therefore, in terms of benefits sought, they seek for high-end integrated technology and functioning of the car, along with consistency in performance and most importantly they will look to purchase cars that will offer high sustainability and reliability. The Mercedes is purchased among customers that heavily use the product on a daily basis. As mentioned in the demographics segmentation section that people who purchase these cars are in the high income class group, which means that these customers will regularly use a mode of transportation to travel to workplaces.
Consumer Buying Behaviour Essay
1057 Words | 5 PagesConsumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.
SWOT Analysis Of Nestle In Malaysia
1140 Words | 5 PagesWe use SWOT analysis to determine the performance of Nestle in Malaysia and 7Eleven. SWOT stand for strengths, weaknesses, opportunities and threats. The companies that under our observations received their Halal certificate from Jabatan Kemajuan Islam Malaysia (JAKIM). Nestle had full filled Malaysian standard and this document had undergone the process required by International Standardization Organization (ISO). Nestle branches in Malaysia also received Grad B in sanitary premise from local authority.
Impact Of Advertising On Consumer Buying Behaviour
1306 Words | 6 Pages(David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level. (Weilbacher et al 2003) Advertisements do not affect the whole; but only what consumers have learnt and perceived about the product. Advertisements main task is to explain the complete idea in different way so products have a livelong impact on consumer mind. To analyze customer behavior more aggressively, firms need to understand some important aspects of consumer behavior that are associated with product so consumer buying behavior can be understood.
More about Swot Analysis Of A Brand
Trader Joe's Essay
193 Words | 1 PagesSwot Analysis Of Kroger
954 Words | 4 PagesSwot Analysis For Hollister
128 Words | 1 PagesSwot Analysis Of Target Corporation
956 Words | 4 PagesSwot Analysis Of Procter And Gamble
1642 Words | 7 PagesSwot Analysis Of Trader Joe's
1012 Words | 5 PagesSwot Analysis For Toms Shoes
837 Words | 4 PagesSwot Analysis Of Abercrombie And Fitch
1184 Words | 5 PagesSwot Analysis Of Uniqlo
1486 Words | 6 PagesPillsbury Cookie Case Study Summary
1885 Words | 8 PagesMoccona Coffee Case Study
1044 Words | 5 PagesMarketing Segmentation Of Mercedes Benz
916 Words | 4 PagesConsumer Buying Behaviour Essay
1057 Words | 5 PagesSWOT Analysis Of Nestle In Malaysia
1140 Words | 5 PagesImpact Of Advertising On Consumer Buying Behaviour
1306 Words | 6 Pages