Maruti Suzuki Assignment
AMITY UNIVERSITY RAJASTHAN SUMMER PROJECT-2015 Batch 2013-2016 Topic: How Advertisement of Maruti Suzuki has changed over decade through electronic media Submitted by: Ankur Chhabria BJ&MC 5th semester Amity School of Communication TO WHOM SO EVER IT MAY CONCERN This is to certify that Mr. Ankur Chhabria has worked on the term project titled ‘How advertisement of Maruti Suzuki has changed over decade through electronic media’ under my supervision. This is his/her original work. I wish him all the best. Signature:_____________________ Date:_________________ Name :_______________________ Designation:___________________ Acknowledgement I would like to express profound gratitude to my guide Mr. Siby Mathews for …show more content…
The increasing level of income of urban people, the small cars were not considered to be luxury item any more. After seeing this Maruti changed its advertising strategy they give message through their advertisements and they started providing the detailed features of the product. Through their advertisement they show that Maruti Suzuki belongs to the Indian Culture and society. They started giving their advertisement on the radio with detailed Knowledge of the product. As there were different foreign companies setting up Maruti Suzuki was still the leader in the market. They bring out different cars in the segment to give the completion to the other companies. For every new car there were new advertisement policy which was used by the company. They launched new cars like WagonR, Swift, Ritz etc with new advertisements. Earlier there were simple messages that were given through advertisements to introduce the consumer about the product but now the advertisement have changed they provide a message along with like India’s most fuel efficient car, change your life …show more content…
Maruti Suzuki was successfully able to adapt the new technology. They started giving the advertisement on Facebook, YouTube etc. There is official site of Maruti Suzuki in which people can easily visit the site and can get the whole knowledge whatever they want. With new advertising strategies it directly has created a super impact on the mind of the viewers. There were modification in the visibility level of the advertisements through social media. They started taking different actors and models for the advertisements which directly influence the consumer. Under this segment the advertisement level and channels were changed with the change in the environment of the
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