Maruti Suzuki Case Study
Beginning as Maruti Limited in 1971 under the leadership of Sanjay Gandhi and then forming a joint venture with Suzuki Motor Corporation in 1982, the first full-fledged Maruti Suzuki plant was set up in Gurgaon, Haryana. That little town was soon to become the centre of a revolution in India. At that time, Maruti Suzuki had obtained a license for churning out 40,000 vehicles per year. Maruti Suzuki, soon launched vehicles like the Maruti 800, Maruti Omni, and Maruti Gypsy etc. that set the stage for a massive new chapter in Indian Automobile history.
With one goal in mind, Customer Delight, Maruti Suzuki started its operations.
Maruti Suzuki has chosen a path which enables them to go on and on to achieve every possible endeavour. The employees live up to the goals, which are:
• Customer Obsession
• First Mover, Fast & Flexible
• Creativity & Innovation
• Partnership & Networking
• Learning & Openness
With a milestone of delivering one car every 12 seconds, Maruti Suzuki is responsible for 1.5 million happy smiling families every year. Maruti Suzuki has strived hard to match every performance standard in the book to go above and beyond every major global auto company. However, the real pursuit has not been to make a mark. As their goals suggest, it is all about delivering what they call true value by providing cars that promise great efficiency, performance and environment friendliness coupled with a low cost of ownership.
With a workforce of almost 12500 professionals
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