Maruti Suzuki Product Life Cycle

SUMMER PROJECT REPORT

UNDERTAKEN AT

BBA+MBA

SESSION 2013-2017

SUBMITTED BY:

NAME: SAHIL SINDHWANI

ENROLLMENT NO: A3923013O38

ROLL NO: 28

Executive Summary

The project assigned to me was to study the product life cycle of any organization in the country. I decided to choose one of India’s prevalent companies in a sector that has hastily full-fledged over the last few years and a company that has been made Mr.Kenichi Ayukawa Through this description I try and scrutinize the product life stages of Maruti Suzuki India Limited is operating. Through a thorough pecuniary breakdown my Intend to appreciate the marketing strategies factors which influence the company and its judgment making.

Companies tend to be at this stage of the life cycle and continue to spread geographically spread over the term and decline stages. For example, the automotive industry in the United States initially focused on Detroit and the surrounding villages. Today, as the industry has matured, automakers are all over the country and spread worldwide.

c) MATURE STAGE

As the industry approaches maturity, the curve of the life cycle of the industry shows a Slovenian growth. While sales grow and expand profits from these products "cash cow", the pace of growth has slowed phase. In fact, the expansion rate of turnover is generally equal to the growth rate of the economy.

At this stage of the marketing effort must remain strong and must be the unique characteristics of the product or the company noted, continue to differentiate the company offers industry competitors. Companies can compete on quality, to separate their products from other, less costly, or vice versa deals, the company can low-cost/low-price a strategy to increase sales volume and try to profit from stock

Maruti Suzuki has proven that it is always ahead than its competitors because of continious innovations and technological upgradations. The company has set a benchmark of excellence because of Research & Development activities as Maruti Suzuli believes that these activities will enable the company to offer superior and environment friendly products to customer with complete satisfaction.

Maruti Suzuki‟s environmental performance is really uncountable. Considering the growing vehicle pollution, the company introduced advanced K-Series engine in its vehicles which resulted in reduction of emissions by almost 50 percent.

As far as economic performance is concerned, Maruti Suzuki‟s last few year‟s statistics of Domestic sales, Export, indiactes that still Maruti Suzuki is the leader of Indian Automobile sector.

The Maruti Suzuki has a huge market and has known for its customer satisfaction . It has models in every segment of the automobile market. In spite of increasing input costs, the company tries to done their best to keep prices down. Maruti Suzuki running costs and resale values are unbeatable too. Competitive strategy of this company facilitated healthy profit and customer satisfaction and its recognition as a company which stands for environmental